Yinshi Huang’s journal 8-11

3/26/14     After done with research, I started to work on the second spread page of brochure. My supervisor gave me body copies for this page. On this page I had to introduce the Queens Crossing mall, where the LED display is placed. The purpose of this page is to introduce the environment of LED display to the advertisers. This page has lot texts, so I had to find a way to put everything together. I tried to make it as simple as possible because this page has lot of information. My first draft was very simple and clean. I putted all images together to make it one large image, and then I separated body copies into two paragraphs. After my supervisor saw it, he mentioned that I missed some information. In the Queens Crossing mall, there are retail stores and restaurants. So, I should have putted their logos in this page. I went Marching Tech website and checked those store’s name and restaurants’ name, also their logos. After I got that information, I listed them in this page. I made columns for ground floor, first floor and second floor, and then putted logos based on where they are located. After I finished this page, I showed it to my supervisor and moved on to next page.

4/2/14     After I finished two spread pages of the brochure, I started to work on third spread page. This page is about demographic of Flushing. This page needs a lot of research because I had to find out real fact of demographics. I went census website to look for the percentage of female and male in Queens. I also had to find out percentage of the educational level of people. After these facts, I also needed to look for the age group of Queens. However, I couldn’t find enough information from this website such as the numbers of income. My supervisor told me to look for information about how many restaurants, how many banks, how many schools and how many medical centers are in this area too. I could get some information but not everything. Also, in this page I had to show different types of Asian. In Flushing, most of residents are Asian, thus this fact is an important fact to be included in the brochure. I searched image of Asian people from free stock photo website, but couldn’t find anything. Then I started look for photos I have, but couldn’t get anything either. The purpose of this page is to show different type of Asian. I have photos of my Korean family members and Chinese friends, but those are hard to tell the difference. After all I had to leave this part blank for now.

4/9/14     It was a fun day of working; I helped my supervisor to shoot a short commercial. This commercial was for a website called 51NYC. 51 mean I love in Chinese and this website is all about Chinese community in New York. My supervisor drew a story board first, and then showed to the client. After the client approved it we were started to organize the story board and contacted people who can be the actors for this commercial. Then we were all agreed to shoot this commercial today in the art gallery of Queens Crossing. I brought my DSL camera for shooting videos. After everyone arrived, we started to set up lights first. After finished to set up lights, I was setting up camera. My supervisor brought a tripod for camera. I adjusted tripod based on heights of actors. After we finished settings, we tried one video first to check everything works well. Then our client arrived, he was watching us in the back. After few times of practicing with actors, we started shooting. This commercial need to show what kind of benefit people will get by using 51NYC website. First part of video shows about shopping on 51NYC, people can list what they want sell also can buy what they want. Second part of video shows people also can find mates on this website. In the end, we had all actors stand together and say 51NYC in Chinese with thumbs up. The client was happy about this commercial we made.

4/23     Today I started to work on fourth spread page of the brochure. This page is about specifications of the LED, LCD digital displays. First, I drew LED and LCD on illustrator to show sizes of each screen. LED has two screens, LCD has three therefore I had to clearly explain size of its screen. On this page I also included LED and LCD ad players can play what types of files. The LCD ad player screen is divided three parts. The biggest part can play short commercials and other two small parts only plays ads in JPEG OR PDF files. Also, different part has different price, so it was important to clearly explain everything. Beside all of these specifications, I also I included some example images. After I finished this page, I showed to my supervisor. He told me that I missed some information of specification. I forgot to put what time these digital displays play ads and what days. These displays play ads every day, but not 24 hrs. Then I thought I can include list of ads that LED and LCD displays are playing now. After I finished all the works, I showed to my supervisor again. He doesn’t have lists of advertisers for now, so we had to leave this part blank and fill up later.