An OER for BUF 3400 E-commerce & Global Marketing
Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.
CHAPTER 12:
In this chapter, you will learn:
-How to identify benefits and estimate costs of online business initiatives
-How online business startups are evaluated and financed
-When and how to outsource online business initiative development
-How to manage and staff electronic commerce implementations
CHAPTER 11:
In this chapter, you will learn:
-What the most common online payment systems are and how they function
-How payment cards are used in online retail transactions
-What stored-value cards are and how they are used in electronic commerce
-What challenges and opportunities are presented by the use of digital cash
-How digital wallets facilitate online transactions through computers and mobile devices
-How the banking industry uses Internet technologies
CHAPTER 9:
In this chapter, you will learn:
-How to find and evaluate Web-hosting services
-What functions are performed by electronic commerce software
-How electronic commerce software works with database and ERP software
-What enterprise application integration and Web services are and how they can be used with electronic commerce software
-Which types of electronic commerce software are used by small, medium, and large businesses
-How electronic commerce software works with customer relationships management, knowledge management, and supply chain management software
CHAPTER 10:
In this chapter, you will learn:
-What security risks arise in online business and how to manage them
-How to create a security policy
-How to implement security on Web client computers
-How to implement security in the communication channels between computers
-How to implement security on Web server computers
-What organizations promote computer, network, and Internet security
-Proper use of password protection is an important element in maintaining security
-Most people unwilling to remember numerous complex passwords and change them often
-Password management tools are popular solutions for maintaining multiple complex passwords
-Requires a single, master password for access
-Weak link when hackers access master passwords
-Encryption is an important safeguard to help address attacks
CHAPTER 8:
In this chapter, you will learn:
-How a Web server performs its basic functions
-What operating system and server software is used on Web servers
-How to identify and manage e-mail and spam control issues
-How commonly used Internet and Web site utility programs work
-What hardware online businesses use to power their Web sites
-How cloud computing and content delivery networks are providing new Web infrastructure
CHAPTER 7:
In this chapter, you will learn:
– How the legal environment affects electronic commerce activities
-What elements combine to form an online business contract
-When copyright, patent, and trademark laws govern the use of intellectual property online
-How the Internet has opened doors for online crime, terrorism, and warfare
-What ethics issues arise for companies conducting electronic commerce
-Ways to resolve conflicts between companiesā desire to collect and use their customersā data and the privacy rights of those customers
-How taxes are levied on electronic commerce activities
TO BE DISCUSSED:
Outlines for the e-Commerce Research Project
CHAPTER 6:
In this chapter, you will learn:
– How social networking emerged from virtual communities
-How social networking Web sites earn revenue
-How companies use social networking tools in online business activities
-About mobile technologies that are now used to do business online
-How auctions and auction-related businesses are conducted online
READING MATERIAL
Read the below article from Women’s Wear Daily about connecting virtual retailers with their consumers.
Think Tank: Savage x Fenty and Fabletics Drive E-commerce Success With Hyper Personalization
CHAPTER 5:
In this chapter, you will learn:
-How businesses use the Internet to improve purchasing, logistics, and other support activities
-How the Internet facilitates the implementation of outsourcing and offshoring business strategies
-How electronic data interchange works and how it has evolved using Internet technologies
-What supply chain management is and how businesses are using Internet technologies to improve it
-How the various types of online business marketplaces operate to make B2B transactions easier and more efficient
READING MATERIAL
Read the below article from Business of Fashion and be prepared to discuss how the mentioned technologies are advancing the retail experience for the customer and internal business.
5 Technologies Transforming Retail in 2018 _ Fashion-Tech _ BoF
CHAPTER 4:
In this chapter, you will learn:
-How firms use product-based and customer-based marketing strategies
-Strategies for communicating with different market segments
-To identify customerās characteristics as they move through the customer relationship life cycle
-How online advertising has developed and grown
–Ā About e-mail marketing strategies
-About technology-enabled customer relationship management
-How to create and maintain brands on the Web
-How businesses use social media in viral marketing campaigns
-About search engine positioning tactics and domain name selection strategies
WEEKLY READING: FROM INDUSTRY STANDARD SOFTWARE, LAUNCHMETRICS
[CLICK HERE] “Marketing Strategies for Fashion e-Commerce: Measuring Success”
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