CHAPTER 3:
In this chapter, you will learn about:
-What a revenue model is and how companies use various revenue models
-What characteristics identify specific revenue models
-How some companies experiment with alternative revenue models to achieve success
-About revenue strategy choices that companies face when selling online
-How to create an effective business presence on the Web
-What factors enhance Web site usability
-How companies use the Web to connect with customers
READING MATERIAL
Read the below article from AdWeek.com advising brands to shift communication methods to engage customers. Please be prepared to discuss and provide examples.
