In this chapter, you will learn:
– What electronic commerce is and how it has evolved in three waves of development
-Why companies concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiatives
-How to identify opportunities for and barriers to electronic commerce initiatives
-How economic forces have led to the development and continued growth of electronic commerce
-How businesses use value chains and SWOT analysis to identify electronic commerce opportunities
-How the international nature of electronic commerce affects its growth and development
READING MATERIAL
Read the below article from Forbes.com and be prepared to discuss the current e-Commerce barriers fashion companies are facing and brainstorm potential growth opportunities for retailers to compete with Amazon.
FORBES, E-commerce Reading [CLICK HERE]
