WEEK 2: Introduction to Electronic Commerce

In this chapter, you will learn:
– What electronic commerce is and how it has evolved in three waves of development

-Why companies concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiatives

-How to identify opportunities for and barriers to electronic commerce initiatives

-How economic forces have led to the development and continued growth of electronic commerce

-How businesses use value chains and SWOT analysis to identify electronic commerce opportunities

-How the international nature of electronic commerce affects its growth and development

READING MATERIAL

Read the below article from Forbes.com and be prepared to discuss the current e-Commerce barriers fashion companies are facing and brainstorm potential growth opportunities for retailers to compete with Amazon.

FORBES, E-commerce Reading [CLICK HERE]