Whenever I work on editorial projects I distill the brief, or article into one or two simple sentences because it helps to focus my imagery towards communicating the essence of the story. I learned this from my teacher in art college @pauldallas_art … Nowadays I sometimes I go even further and distill the story into only a few words. I learned this method of working while teaching alongside my friend @chrisbuzelli who taught me to locate the action within the story and then visually describe it. Doing so will aim to help create pictures that have a strong idea and immediate read without being too obvious, or cliché… I’ve incorporated this way of working into my illustration practice and now I feel like I have a new super power
I’m going to have this piece of paper up where I can see it while I brainstorm concepts for an editorial project I’m working on right now. #marcosprocess #match#connect #respond #ocaduillustration