This post will be a continuation from my last post for my series about Advertisements in New York City, specifically in the area of SoHo and Chinatown.

If we look at certain advertisements specifically in these areas we can understand why they attract to certain groups of people. A common advertisement seen in these areas can be an Apple product. Many consumers walking in these areas want to buy the latest electronic gear. Apple has been successful in attracting many people to buy latest product. One of their latest products is an iPad mini. You can see a billboard their advertisement of it located right between Canal and Baxter St, which is a location right between SoHo and Chinatown. The advertisement is appealing for consumers because of its simplicity. The billboard just shows a hand holding an iPad mini skewed to the right on a white back ground. People can interpret from this how portable and small the iPad mini is. The only text is the product name “iPad mini” on the top left corner so we exactly know what they are adverting. Long time users of Apple products and people who never used an Apple product can understand easily what they are trying to advertise.

Photograph of an Ipad billboard I took between Chinatown and SoHo

In conclusion I believe advertisements in New York City are a marketing strategy used by advertisers to promote their goods and services to the consumers. Advertisers have to look at the location and the demographic in that area in order to determine whether it is appropriate for their advertisement to be there. Successful advertisements benefit the advertisers but encourage a desire for products which people do not actually need. Many of these advertisements idealize aspect of life and culture that we would want to have. As Don Draper from Mad Men has said best “advertising is based on one thing: happiness“. Advertisements are everywhere in New York City and they supply us with products and services that we will be happy with in our daily lives.

This post will be a continuation from my last post for my series about Advertisements in New York City, specifically in the area of SoHo and Chinatown.

In Chinatown there are various advertisements written in Chinese that help Chinese people in their daily lives. For example advertisements such as for health care and TV service are shown in Chinatown for people to see. One of the latest service advertisements shown in Chinatown can be one for a certain Chinese cable channel called “TVB”. This advertisement is shown on a big billboard between Canal and Bowery St right on top of a local Buddhist temple and bus service department. People walking by can easily see the billboard and might be interested in getting a Chinese channel from dish network. The text is written in Chinese and there is a number that they can contact in order to get the channel. Advertisements in Chinatown cater more Chinese people because they are more populated in that area.

Photograph I took of a TVB billboard in Chinatown

Desires and needs are one of the features people look at in an advertisement. They question themselves whether they truly need a something based off an advertisement. Furthermore, certain advertisements are displayed to attract a lifestyle that people desire to have. There are advertisements in both Chinatown and SoHo that show these types of advertisements. These advertisements appeal to many kinds of people whether they are tourist or a consumer. For example in Chinatown between Canal and Centre St, there is an advertisement that talks about a casino located near JFK airport. People desire to be rich and one way is playing in a casino. This casino is nowhere near Chinatown. The reason why it’s put here is because of how populated the location is in. Tourist and locals here can be attracted to such advertisement because of how simple and informative it is. It explains that there is a casino in New York City and that it’s just “Minutes away”, but in reality it’s a few train stops away. An advertisement like these attracts one’s current lifestyle and wishing for it to become a better one.

Photograph I took of a Casino promotion billboard in Chinatown

This post will be a continuation from my last post for my series about Advertisements in New York City, specifically in the area of SoHo and Chinatown.

Advertisements seen in a consumer populated area can be ones where they focus on selling clothes. In SoHo there are many trendy clothing stores that people can go into and buy. Many of these stores advertise their clothes on posters and billboard in SoHo. For example Calvin Klein is one common store that always has a billboard advertising their latest clothes between East Houston and Lafayette St. Their latest billboard shows a male and female model wearing the latest Calvin Klein clothes. The billboard being mostly shades of orange and brown portrays a theme of autumn and that these clothes are meant for the fall season. There is also text in the center skewed to the left of where the models are at displaying “Calvin Klein Jeans”. People who look at this billboard can clearly see what they are trying to sell. They make consumers who look at this billboard think that by buying their clothes they can live the sexy and fashionable lifestyle as the models in the billboard. This type of advertisement attracts the desires of wanting to live in a style similar to what they are seeing in the billboard.

Photograph I took of a Calvin Klein billboard in SoHo

SoHo also has advertisements that attract people to live a certain lifestyle. There is one billboard located between Houston and Lafayette St that advertises a clothing store called REI. This store sells outdoor gear and clothing for consumers when they go hiking, skiing or other outdoor recreation. What is appealing about their advertisement is their wall of text “All the gear you need to get out this winter”. With the various pictures of winter outdoor activities they make the consumer want to live a lifestyle of fun during the winter. They make the buyers want to buy their gear so that they can enjoy the lifestyle seen from their billboard pictures of people doing things like skiing and hiking with their gear.

Photograph I took of an REI billboard in SoHo

I just wrote an interesting guest post on my Stephany Gonzalez’s blog. I related her blog’s idea of face painting and how it can be incorporated in advertisements. Check it out!

This post will be a continuation from my last post for my series about Advertisements in New York City, specifically in the area of SoHo and Chinatown.

When we look at advertisements in SoHo and Chinatown we wonder what type of people they are aiming at. Demographics play a big role when advertising in these locations. Let’s look at SoHo; an area that is known for many artists and art galleries, now has many varieties of stores and shops ranging from trendy boutiques to outlets of upscale national and international chain stores. While being a residential area for many different artists as well as middle to upper class people, it also became a commercial area. SoHo quickly shifted into becoming a consumer area where people often go to buy stuff that they desire and need in their daily lives. The sidewalks in this area are often crowded with tourists and with vendors selling jewelry, t-shirts, and other works, sometimes leaving no space for pedestrians. You will see many different advertisement posters and billboards relating to certain stores in SoHo such as Calvin Klein, Uniqlo and Apple. Advertisements here are more aimed at people who want to buy and waste their money on various things and services that are located in SoHo.

Consumers lining up for a sale in SoHo taken from creativecommons

Just a few blocks south of SoHo will lead us to Chinatown. This is another populated location where you will see many forms of advertisements plastered in this area. Furthermore, demographics also play a part in what advertisements will appear in this location. Like SoHo, Chinatown is both a residential and commercial area. The main difference is that it is more Chinese populated. There are some tourists walking around Chinatown in order to visit the many different Chinese oriented stores and restaurants. Advertisements seen in this location will cater to many different groups. There will be advertisements written in Chinese in order to focus on the Chinese population in Chinatown. Also there are advertisements that are written in English so that they will appeal to the tourist who come to Chinatown. Many of these tourist-aimed advertisements are there so that they can know what services are provided there.

Pedestrians walking in Chinatown markets taken from creativecommons

Photograph of one location in Chinatown taken from Creative Commons

Advertisements are everywhere in New York City. Many advertisements in the city are placed in certain locations in order to attract a key group. If you look at SoHo, an area filled with trendy clothing stores and boutiques, you will definitely see billboards advertising popular products. However, not all advertisements are successful in certain locations. You will not see a big advertisement in SoHo pertaining to a new Chinese cable provider. Instead, that type of advertisement would be better placed in Chinatown, an area that is Chinese populated. Advertisements in New York City specifically those in SoHo and Chinatown are completely different due to the fact that they are aimed at certain demographics and cater to their specific desires or needs in those areas.

Photograph of one location in SoHo taken from Creative Commons

In this 5 part series I will be specifically explaining about:

• Demographics in the two areas
• Advertisements placed in SoHo
• Advertisements placed in Chinatown
• My conclusion

In order to get used to blogging I had to write about one of the blogging topics suggested by from Chris Brogan’s brainstorming ideas post from his blog.

What sets social media campaigns apart from traditional media campaigns? Well it allows for something that’s never been available to businesses using traditional marketing in the past. Social media campaigns allows you to connect, educated and create an ongoing dialogue with your target audience. By traditional media campaigns, I mean books, newspapers, magazines, radio, TV, printed advertising such as flyers, brochures, billboards, posters. Now, many of the tools used in traditional marketing – advertising, public relations, content marketing, contests and promotions – are also used in social media marketing.

This blog will be used to explain different advertisements that catch my interest and how they impact my creativity as a student majoring in Communication Design. This blog will be helpful for people looking for a student’s perspective on the advertising industry. In addition, the blog will be informative to students that are majoring in advertising or a related field of study. It will also help people approach advertising in a different way based on my blog posts. I want to show through this blog my own feelings on different advertisements that I see and these feelings will impact my progress leading to a career in advertising. Furthermore, the image that I want my blog to project is a more casual yet opinionated focus on various advertisements that I see. Not all of the advertisements I see are amazing. There are some that are terrible while others are excellent. All of them will inspire me and develop my own perspective on what advertising should be.

The title for my blog is “Student in an Ad World.” The reason why I chose this title because as a student, everywhere I go I am bombarded with advertisements. Being a student, I am learning from these advertisements I see in order to help adapt and live in a world full of advertisements. In addition, I’d like to credit www.ibelieveinadv.com as my inspiration for this blog because it is a wonderful site that uploads a lot of different advertisements with relevant credit. If my blog becomes successful, it can help companies or people see how they should advertise their brand or product based on a young adult’s perspective. Also in the future to make my blog better, I would need to design it to be easily accessible and allow people to give their own feedback on my blog posts.