My performance was consistent throughout the projects I worked on during the internship. I’m proud of one of the projects where I designed a couple of stamp food cards for two restaurants. First I was doing it for one restaurant and my supervisor liked what I did so she asked me to do it for the second restaurant.
Two restaurants which I designed the cards for are Jhons Panini Grill and Village Cafe and Grill. Both restaurants wanted to do a special offer of making a purchase of nine which allows customers to collect stamps every time on the card, the tenth one will be a free purchase. For the Jhons Panini Grill, I worked with my supervisor since she had prepared some design elements for me to use, and for Village Cafe and Grill I worked all on my own. We spoke with the client on the phone and noted the important instructions that needed to be followed.
For the village market, I was instructed to change the background colors and the stamp signs which were basically the most important and the most difficult part of the entire card. At first, I was not getting any new ideas for the stamp signs which needed to be different from the first card that we designed for Jhon’s Panini Grill. It took me a little time and research to come up with a new idea which was to use sandwich illustrations for the ten stamp spots. I looked around online for vector sandwich art and downloaded one which I liked, after downloading obviously I had to change the art a lot in order to make it usable for the card. I opened it on illustrator image traced it and changed the line art a little before giving it new colors. I used the same art for all ten spots to keep it simple and legible. The background color however was not received too well by my supervisor so I had t go back and change it. Overall, I was performing well and stayed on top of the deadline. I took necessary notes from the conversation my supervisor had with the client to further help me with the designs. Both I and the supervisor were happy with how the cards turned out in the end.
Through this project, I learned some of my weaknesses and strengths. One area I struggled with was filling up the card to its entirety with the available information. I tend to make things smaller since I personally believe that having some negative space helps the design look nicer overall. However, my supervisor told me that everything should always appear bigger even if it contains a lot of information in it because we want customers to be able to read it very easily. Most customers will glance at it for a second and move on so having bigger typography or other elements will make this easier. Other than that I was happy and proud with everything else which I did for this project.
