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Discussions Unit 2 Weekly Assignments

Annotated bibliography Final Draft

Why is social media and online retailing important for businesses today and what are the benefits?

The reason why I’m interested in this topic is because I plan to launch my own business and was researching on the methods that made other familiar businesses successful also as why others weren’t. Due to the growth of social media and technology in our generation I wanted to see how important social media is for a business success, specifically the fashion industry. This is a topic I’ve come across in my marketing class and also while searching for what topic to research for this annotated bibliography, it was the one that intrigued me the most. As there are a lot of successful businesses that aren’t using social media to promote themselves such as Primark but are they as successful as the one who are online and using social media  Or have they dropped down?

In this research I expect to find the benefits of social media/ online retailing and how it can increase and plays a part in a business success as much as why it is better than other traditional methods that were used before the growth of social media and online retail, and a clear example of business who have been more successful due to social media and being online also how beneficial it is specially considering the pandemic we are still going on.

If I find answer that does not match my hypothesis while doing my research, I will firstly reevaluate the answers I’ve found and do further research then re-evaluate my question as well as re-write it then lastly if that doesn’t work out I’ll explain how it contradicts my hypothesis and add the new information I’ve found and write a new hypothesis taking into consideration the new information I’ve found.

Social media marketing

Newberry, C. (2021, January 12). “23 Benefits of Social Media for Business”. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/social-media-for-business/

This article was written by Christine Newberry, it states “23 Benefits of Social Media for Business” which is also the title, this supports my hypothesis and gave me the answer I was looking for as it’s basically persuasive and gives people 23 reasons to choose social media for their businesses. The first benefit mentioned is “Increase brand awareness” and this is the biggest advantage a company using online marketing could have on a business who is not using social media as they would gets 2x exposure, this article also states that “60 percent of Instagram users say they discover new products on the platform.” This is entirely true social media has become very influential specially for most of us young adults. It is the number one source of research and buying decisions specially for products like clothing and shoes.

Another good point that was said in this article was “Social media posts and ads are key ways to drive traffic to your website.” This again supports my hypothesis that using social media  marketing overall can increase website traffic just by posting content on social media which is at the same time promoting your brand and product as well as every now and then doing ads which you can modify to reach your target audience.

The importance of social media today.

Smith, K. (2021, March 9). The Importance of Social Media in Business for Entrepreneurial Success. Digital Marketing Blog. https://www.lyfemarketing.com/blog/importance-social-media-business/

This source was written recently and it perfectly explains the importance of social media and how it contributes to a company’s success. First starting with the statement that social media “ It’s booming like never before.” At this point we all know that the majority of people are using social media or are familiar with it, as this has become a number 1 source for everything whether it’s for jobs to meeting new friends to simply posting yourself. This source states that “71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.” I find this statement to be true not only because it was from an infographic but also because I myself and many other people are like this when we are checking out a company, we like to see from their reviews to social media status as that’s where we get more information from and better understanding of the brand.social media allows you connect better with your customers as much as growth,as it helps your other potential customers see your customer service, look through your brand and products easily and more thoroughly.

Online retailing/ e-commerce

Hudson, M. (2018, December 26). “What Are the Pros and Cons of eCommerce and Selling Online?” The Balance Small Business. https://www.thebalancesmb.com/selling-online-retailing-storefront-alternatives-2890252

This online article was written by Matthew Hudson, it states “ the pros and cons of e-commerce” the first 4 paragraphs supports my hypothesis as to the advantages of putting your business online , overall it bring you more profits as it allows you to be open 24 hours a day and have access to a wider range of customers geographically as the internet is international aso allows your product to be bought from anywhere especially now with COVID 19 ,this a choice a lot of business should consider as many people preferences has switched to online shopping.

In this article it also speaks about “ Disadvantages of Selling Online” such as security issues due to it being a globally accessible platform ,there might be risk and some cost to keep it secure and this applies to everything online but that still doesn’t override the advantages as technology is getting more updated and secure by the days and it’s definitely not as expensive as running a store in fact it’s small monthly fee which most companies are comfortable paying and it’s worth it.

Why should you use social media for your business ?

Popovic, K. (2015, May 13). 7 Reasons You Should Not Use Social Media For Business. Online Marketing Institute. https://www.onlinemarketinginstitute.org/blog/2015/05/7-reasons-you-should-not-use-social-media-for-business/

 This particular article mostly contradicts my hypothesis as it encourages people not to use online marketing / social media for their business by giving 7 reasons , the first reason of this audience is that “ Your audience isn’t there.” This might be slightly true but using social media boosts up your chances of finding and reaching more customers with social media than without, as it opens up a wide international platform with every type of customer.I would say your audience is most likely there just need to find the right platform and strategy. This brings us to their next reason “Social media doesn’t work for every business.” which I definitely agree with social media marketing might not work for every type of business specially among does who aren’t selling products or who target audience is older people however companies who sell services can definitely make it work such as nails services spa and more simply by posting your work and promoting your services and could even gain international customers such as people who are go on holidays often look online or on social media platforms and if your business happens to be the perfect match then there goes your first international customer as well if your content goes viral online you will gain a lot of customers especially with new platforms such as TikTok.

Another reason was “Social media is not free” most marketing strategies aren’t free and online might be one of the cheapest ways of marketing besides social media is free such as Instagram and Facebook these are platforms with millions of people who could be your potential buyers.

Also this article is from 2015 were social media wasn’t as popular so their data is based on a whole different time were technology wasn’t so updated and the current pandemic isn’t taken into consideration but the reason why I chose to use because this articles because it was popular and came up few times during my research.

Conclusion

Although I learnt that social media might not be for all business however most of  my finding supported my hypothesis and answered my questions ,social media definitely has very strong presence in this modern day and it’s a easier and effective way for business to grow, it’s important for companies to take this into consideration especially with the current pandemic going on, as even though I found some articles who mostly contradicted my hypothesis, they were from a different time and taking in that technology updates every year and new method come to light everyday even I might have a different hypothesis by next year but as of right now knowledge and information  it’s clear that social media and online retailing it’s important for business today.

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Unit 2

Annotated Bibliography (Final)

What are the contributing factors that generates homelessness in the United States?

In the past few years, I worked in a city shelter that provides services for the homeless population. I have noticed each year; the numbers of homelessness increase around New York City.  Homelessness is not just, and New York City issues this misfortune of homelessness affects many States. Most people have the perception homelessness is not a significant issue; however, it is an ongoing problem across America.    Thousands of people are without proper shelter, living on the streets, parks, subways, or other public spaces. Each year, thousands of people are forced to go without proper shelter or a place to call home.  For example, New York has close to 80,000 men, women, and children classified as homeless.  Also, half of that number is chronic homelessness with becoming an ongoing problem.    How is this possible in today’s society? What are the surrounding factors that each year the homeless issue is not resolved?   Most Sates assist in providing help; for example, emergency shelters, transitional housing, rapid re-housing, and permanent supportive housing are services and benefits offered to help reduce homelessness.   Even though the aided the homeless population is provided, the numbers tend to increase each year.  I want to uncover what are some of the significant reason’s homelessness is a going issue.  It is more to the problem that a person is having financial hardship and fails to maintain proper shelter.   We must look out for other factors, such as poverty, social exclusion, mental illness, race, lack of funding for affordable housing, and contributing factors to the increase of the homeless population.

Marybeth Shinn : Homelessness Poverty and Social Exclusion in the United States and Europe. Distributed by European Journal of Homelessness Volume 4, December 2010

https://www.cctvcambridge.org/sites/default/files/article-1-2.pdf

The Article Homelessness Poverty and Social Exclusion by Marybeth, a professor at Vanderbilt University, she specializes in studies on how to prevent and end homelessness and develop opportunities for social exclusion groups.  The article focuses on lifetime homelessness in the U.S. and Europe.  The United States is one of the leading countries with chronic homelessness, income inequality, less generous social welfare policies.   Shinn states poverty and social exclusion are key causes of homelessness across the nation.   She also argues social exclusion is related to homelessness by influence the generosity of social welfare benefits.  Income, wealth, mental illness, poverty,  Incarceration, and race also play a part in homelessness.  Shinn’s research was developed by conducting a household survey from 1990 to 2006  to obtain data from different countries regarding the contributing factors.  From the data imputed in the chart on page 23, the United States was the leader in lifetime literal Homelessness and Imprisonment.  However, rank the lowest in Social benefits.   Shinn also points out most English-speaking countries have greater income inequality and less generous social programs than other developed nations.  This imbalance promotes Homelessness in the United States. Shinn stated, “Low rates of family benefits in the U.S. are associated with high rates of family homelessness.” Page 26 points out how the  United States housing policy promotes inequality. For example, Homeownership is encouraged by tax deductions for mortgage income and property taxes, and these tax breaks are geared towards wealthier individuals. The housing subsidies for poor renters come from a direct budget with no incentives.  In addition, page 26 reflected the article points out how the rise in homelessness in the United States corresponded to the rising gap in housing affordability, with the loss of affordable units.  This is a common issue in New York City. Across several U.S. data sets, homelessness was higher when rental costs were higher relative to incomes and when vacancy rates for inexpensive housing were lower.   This creates a significant imbalance in housing opportunities for low-income Americans.    Other key factors Shinn’s refer to are poverty, social exclusion; race; discrimination, mental illness, and policy.  For each item, Shinn proved a data chart and credible reference to support her argument.  Her data was not just limited to the United States; it presents a global overview of homelessness.

Shinn’s articles provide insight into the homelessness problem in different countries. Her article was not a matter of opinion but base on research, surveys, and data.  What made her a reliable source for information and her dedication to studies on preventing and ending homelessness. In my opinion, the article was very informative and provided charts and statistics to validate Shinn’s argument.

 

National Alliance to End homelessness a nonpartisan, nonprofit organization committed to preventing and ending homelessness in the United States.

State of Homelessness

The National Alliance is a United States-based organization addressing the issue of homelessness. They provide data and research to policymakers and elected officials to inform policy debates and educate the public and opinion leaders nationwide.  Interestingly, the Author Marybeth Shinn has identified policy as one of the contributing factors in the rise of homelessness in her article from European Journal Volume four.  However, National Alliance listed five key points that cause homelessness housing, income, health, domestic violence, and racial inequality.  The organization stated, “the main reason people become homeless is that they cannot find housing, they cannot find housing they can afford.” Based on the data obtained in 2019, a count was conducted by gender, and it reveals the following information 343,197 males, 219,911 females, 3,255 transgender, and 1,362 gender non-conforming were classified as homeless. The numbers total  567,725 people experience some form of Homelessness in the United States.

From the five points that were listed, heath was a severe factor.   The article stated, “health and homelessness are inextricably linked.  Health problems can cause a person’s homelessness as well as be exacerbated by the experience.”  The article also points out that the underlining such as diabetes, heart disease, and HIV/Aids are the highest among the homeless population.  At times it is six times higher than that of the general population.   Another health concern is mental illness and substance abuse, and the data obtained by this organization show more than ten percent of the people who require substance abuse or mental health treatment from our public health system are homeless.   Another issue the numbers of the homeless population abusing prescription drugs and heroin are incredibly high.  The rate of overdose deaths has tripled since 2000.

Regarding this data, the shelter I work at the experience this last week.  We had a resident allegedly overdose on heroin; after staff administered Narcan nasal spay and performed CPR, the staff could revive the resident.  Overall, substance abuse is an ongoing problem with the homeless population.

The website Nation Alliance to End Homelessness is very informative.  It provided insight into some of the causes of homelessness.  The site provided statistics, policy, data, and graphics to overview the cause and solution for homelessness.  The organization has over thirty years of working and providing research regarding homelessness.  The website provides excellent insight and guidance about homelessness.

Why 2 Million People in the U.S. are Homeless in 377 Seconds (YouTube Video)

https://www.youtube.com/watch?v=pFG_izJ6Kjo

The last source in research on the cause of homelessness is from You Tube channel title Thought of Money.  This You Tube advertises to get to the bottom of issues from politics, technology, science, philosophy, and many other issues.  The episode “Why 2 Million People in the U.S. are Homeless in 377 Seconds” focuses on mental illness as contributing factor to the rise in homelessness.  In the percentage of homeless people, 25% has mental illness, 38% alcohol abuse, 26% has substance abuse, some experience all three, and the rest with is 11% lost their job or was pushed out of their home.   The National Coalition provided this data for The Homeless.  Besides New York City with the largest population of homelessness, the episode points out that the Los Angeles homelessness population has superseded the New City population of homelessness in recent years.  One reason for this is Los Angeles has a warmer climate, and this generated more people sleeping on the streets.   The highlight point in this episode is the lack of treatment for mental illness, and the cut of funding for treatment has pushed many mentally ill people to the street for refuge.  For example, many families struggle with dealing with a mentally ill love one.  They lack the knowledge, resources to provide adequate care or funding.  This force most family to push a mentally ill family member to the streets.  The reason for this is sometimes done out of fear or concern for family safety.   Another contributing factor since 1970 federal support for housing and metal service has been cut.   In recent months, it has been a rise in assaults committed by the homeless population diagnosed with a mental illness.

Overall, Thought Monkey did not provide detail on how it obtains it data.   The information provided is helpful despite the lack of creditable references.  The article was geared to target the general public to give some insight into mental illness and its impact on homelessness. Despite the title of this article, “Why 2 Million People in the U.S. are Homeless,” the narrate focus only on the 25% (mental illness).

In conclusion, from my research from the three-reference mental illness has been identified as a crucial factor with homelessness.   This article did shed light on how most American families deal with mental illness when it comes to a family member.   Most family tends to turn their back;  on the family member struggling with mental illness, this is not done intentionally but more of an act of desperation.   The lack of knowledge and minimum funding leaves most families with tough decisions to push the mentally ill person out of the house, adding to the homeless population.

The conclusion in my research of what is the contributing factor that generates homelessness in the United States?  It was shocking that many different elements surround homelessness.  To start with, income, race, inequality, social welfare policies, health, substance abuse, and affordable housing are just a few surrounding factors contributing to homelessness.  When I think about homelessness, I view it as an isolated problem that did not affect many people.  On the contrary, this is a global problem with tends to grow each year. What was also astonishing   Government funding plays a huge part in the rise of homelessness and the solution to resolving homelessness. When the government implements policy and funding for affordable and supportive housing, it reduces the homeless population.  However, if funding is cut or reduce, a spike in homelessness begins to develop.   As we enter our second year of COVID-19 the current pandemic has because people have lost their jobs many companies went out of business this has impacted most Americans and infuse homelessness.   On top of all the other factors that cause homelessness, the homelessness numbers can double or triple within the next two years when this is added into the equation.      I think the homelessness problem is essential because if we do not address the current issues that cause homelessness, the new issue can create a much bigger problem for our country.

For my target audience, I will narrow it down to two groups.  The group will be our politicians and lawmakers. Considering the growing issue with homelessness, how can we generate more funded and assistance to resolve this problem?  The lack of affordable housing and supportive living can reduce homelessness in great numbers.  The next group will be a Social Service worker that deals with the homeless firsthand.  Social Service direct connection and clinical skills will be crucial in engaging and providing the service needed for the homeless.

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Unit 2

Final Draft: Reflective Annotated Bibliography

Introduction:

Playing video games is a past-time I’ve grown up with. Ever since I was little, I’ve enjoyed playing video games – whether it be playing Battlefront with my brother on the original Xbox or playing League of Legends with my friends on the computer. It’s something that allows me to just relax and relieve stress while having fun. Recently, I’ve been playing a new game called Valorant, which is a first-person shooter game. In this game, an important aspect of gameplay is not only shooting, but also communication with your team and players communicate to each other by talking to each other through voice comms. This is where the problem comes in. There have been games in which as soon as I speak one word, sexist remarks come flying in. The game could be going along normally, but as soon as I make a mistake, it’s all my fault, because girls suck at playing games and that I’m bringing the team down. And the alternative is that if I’m playing well, that I have someone else playing for me or that I’m hacking, because girls can’t be good at video games. Sadly, these types of interactions are not isolated interactions and occur very frequently to the female player base while playing video games. These interactions make me question why this behavior is normalized in the community and why it occurs in the first place. Especially in the world today, where gaming has a large, mainstream community, with phone games and computer games being more normalized and genders and people of all ages are playing video games shouldn’t people be more open-minded while playing? What causes this mental-block that makes people believe that only a specific gender is allowed to play games? I want to see if there are any ways to help cut down the frequency of these negative interactions and create a more open, accepting community for all gamers.

Source 1:

“The Sexist Problem of Overwatch & Gaming.” Youtube, Uploaded by SVB, 1 Jan, 2020, https://www.youtube.com/watch?v=n0ZSBfLziE8.

This youtube video is a great video that gives a rundown of what female gamers go through while playing video games. It starts off by talking about general toxicity in the gaming community, then goes into detail by specifically talking about the kinds of toxicity that is specialized to females. It shows clips of people saying remarks such as asking the girl for their snapchat, myspace, and such and when no response is made by the girl, saying that it’s typical woman behavior. He also talks about the topic I mentioned earlier, in the introduction, about saying how everyone games in the current times and how the community still can’t adjust to the new demographics of the  newly-much-more-diverse player base. He then goes into detail about the types of sexist remarks, talking about the most common ones, such as telling them to go back to the kitchen, to other more deep-rooted comments such as saying that they’re not even going to try because they have a girl on an important position of the team. He then brings up a study that illustrates that men genetically don’t even have an inherent advantage in playing video games. If this is true, why do these sexist attitudes exist? He also mentions that it’s not only females that run into these interactions, and that it also happens to males as well. Males that have a higher pitched voice or talk more effeminately, are more likely to encounter harassment compared to other male gamers. This brings up the idea that the lack of masculinity in these players that’s what makes them a target of this abuse. These players associate gaming as a competitive, masculine type of activity and that anything that goes against these values of gaming culture is something to target. At the end of a video, the creator proposes an idea to try and help reduce the amount of sexism within this community.

I think that this video does a great job on running through the issues of the problem at hand. The fact that this genre is a video, allows people to actually hear and see actual footage of the remarks being made, which allows the viewers to better understand the situation at hand. By hearing the tone of voice these remarks were being made in and seeing how uncomfortable the recipient of these remarks were, shows how negative these interactions are for the victims. Also throughout the video, the author includes statistics and facts from published journals as well, to bulk up his credibility instead of just filling the video with anecdotal evidence. Pathos and ethos were used in order to develop his argument and at the end of the video he comes up with a plan to reduce the frequency of harassment to women gamers, which is to speak out when one sees this kind of stuff occurring and calls it the #SpeakUp movement.. By building up his argument and showing that his viewers that this is a big problem gamers are facing, could imbue a sense of responsibility in these viewers to want to create some sort of change and to join his #SpeakUp movement as well. 

Quotable: “Very frequently just the sound of a female voice or the thought that a girl might be on the team seems to ignite some primal sense of stupidity in almost a large section of the male player base.“

Source 2: 

Kowert, Rachel, Johannes Breuer, and Thorsten Quandt. 2017. “Women Are From FarmVille, Men Are From ViceCity.” New Perspectives on the Social Aspects of Digital Gaming 136–50. 

Why does misogynistic sentiment occur in the gaming community in the first place? This paper gives us an insight on why this might have developed. It talks about how these ideas might be deep rooted from childhood. Growing up, video games are associated with an activity more fitted for males. Males are more frequently found with gaming consoles than females and these consoles were associated with being “boy toys”. Female participation in activities related to video games while growing up caused them to be rejected by their peers which further pushed the narrative that gaming is a male-dominated activity. With these ideas deeply ingrained into these children while growing up, it might have influenced these sexist mindsets as these children at a young age. Another factor might be the female representation in video games themselves. Female representation in video games is very sparse, and in the rare chance that there is, the women are suggestively dressed, or are just bystanders in the game. Issues such as this along with several other issues highlighted in the article might contribute to this issue of sexism in the gaming culture.  

This paper was pretty interesting to me as it highlighted some of the reasons on how this sexist culture could have came to be. The reasonings that the journal presented actually made sense too. One of the main points that the author said that I found relatable was the point about the gender roles while growing up as a child. I can say that for me, my parents tried enforcing these ideas on me as well. They hated the idea of me playing games but wasn’t against the idea of my brother playing the same video games. I feel like if it applied to my household, the same would apply to other households as well. There was one line in the journal that stated, “Taken together, these results suggest that some male players may view female players as a threat to their social identity and, therefore, attempt to demonstrate their superiority and defend what they to be consider “their” domain by insulting and harassing female players,” which is a point that I also think is true. To give a personal anecdote, while playing Valorant, there were multiple times when I would perform better than the players on the team, and that would cause more rude remarks than usual to be tossed at my way. In order to defend themselves of their poor performance in the game, they tried to boost their egos by trying to put me “back in my place” to feel better about themselves. 

I feel like this is an appropriate genre to educate readers about this topic. Since this is a research journal, it allows the readers to take in the facts without any questioning about the validity of the information presented. This allows for readers to establish an idea on why sexism in the gaming world exists, and although correlation does not necessarily equal causation, it can give way to provide an explanation on why something occurs. 

Quotable: “Taken together, these results suggest that some male players may view female players as a threat to their social identity and, therefore, attempt to demonstrate their superiority and defend what they to be consider “their” domain by insulting and harassing female players,”

Source 3:

D’Anastasio, Cecilia. 2018. “Inside The Culture Of Sexism At Riot Games.” Kotaku. Retrieved April 11, 2021 (https://kotaku.com/inside-the-culture-of-sexism-at-riot-games-1828165483).

Some might argue that these interactions only occur in the virtual space because interactions are anonymous and there are no repercussions to these actions, however this article states that this isn’t the case either. This article talks about sexism within one of the worlds biggest gaming companies, Riot Games. Although the company states that they have a zero tolerance policy on discrimination, harassment, and general toxicity, the claims given in the article show actions that were much different from what the company’s motto is. The article goes through first hand experiences of these women experiencing sexism and vulgar actions by their coworkers, and even the higher-ups of the company. Criticisms, given to female employees that were never given to male employees, included things such as calling the hire annoying, too ambitious, or too loud. Multiple accounts of experiences that employees have faced while working for Riot paint the image of blatant sexism that runs rampant within this company. 

I honestly find it upsetting that even though in our society today, which I believe is the most open-minded our society has been since a long time, that problems like this are still prevalent within our workforce. Feeling safe and accepted in a workplace is one of the most important factors for me when working somewhere. The fact that factors such as your gender, rather than factors such as your accomplishments, can be the basis of how you’re treated in a workplace upsets me a lot. Within the article, the author also brings up the idea of meritocracy, which is the idea that people who work hard will eventually get rewarded for their hard work and rise through the ranks and is usually a big notion in tech companies. However, based on the stories these women have told, this idea doesn’t hold true and the author further supports this by providing statistic proving that only a very small population of women hold a leadership position in these companies which further highlights the discrimination faced by women in not only the Riot Games company, but in other big tech companies as well. The article also mentions that there is a branch in the company that deals with diversity and inclusion initiatives at Riot Games led by a woman named Soha El-Sabaawi. But seeing as the company still remains and keeps its sexist attitudes, which makes me wonder if the company even enforces El-Sabaawi’s initiatives in trying to create a more inclusive environment, which further shows the state of the misogyny within this company. 

These first person accounts of these women experiencing sexism within their workplaces adds to the persuasiveness of the writing, just like the Youtube video in the first source. By adding their own personal experiences shows that not everyone goes through the same kind of discrimination, which highlights each woman’s story even more.

Quotable: “When I described El-Sabaawi’s and Kubushyna’s efforts to Rioters familiar with the company’s recruiting practices, one said, “In the end, you can disguise a pig with lipstick, but it’s still a pig, man.” 

Conclusion:

As you hopefully see by now, women in the gaming community face sexism and misogyny, both in the online and offline space. Even though gaming is an activity that’s become a lot more mainstream than it once had been, the idea of women in the gaming space is still not accepted by many. While playing video games, it’s not a bizarre sight to see a female gamer get called out by teammates just solely due to their gender. These behaviors can be attributed to the fact that gender roles in childhood can play a factor in building this mindset. By engraining the idea that boys are more suited to play video games to individuals at a young age, it normalizes the idea that gaming is a male only past-time. As this idea becomes internalized, these behaviors will not only begin to show in video games, but also in real life as well. 

I honestly was surprised when I found out that about 50% of gamers are female, because I also still believed gaming was predominantly a male-dominated culture. The fact that I also grew up assuming and believing that women were the minority group in gaming shows the mindset that I developed due to all the negative interactions that I’ve also experienced while growing up and while playing video games. Another fact that I found very alarming is the fact that these sentiments are not only expressed online, but offline as well, in spaces such as a work environment. It’s hard to take in that such behavior is normalized when so much of the world nowadays is focused on inclusivity of genders and races of all kinds. It’s important to educate ourselves on topics such as these to help prevent the spread of these ideas. 

The people that need to hear this the most obviously are the people that act this way and act on these misogynistic beliefs. In an ideal world, if they knew the impact that their words had on these women, they would feel just a little bit of remorse and stop acting in these ways. However, I feel like this is very unlikely, as they already know the impact of their words on these women but have zero care. Which is why I believe that it’s more important for every gamer in general to be educated about this kind of behavior to help prevent the spread of this mentality and to help stop it when they see it occurring. Although female acceptance in the gaming community won’t happen overnight, baby steps can be made in the right direction by educating yourself and the peers around you to help build and create a more open-minded and accepting community for gamers.

 

References: 

“The Sexist Problem of Overwatch & Gaming.” Youtube, Uploaded by SVB, 1 Jan, 2020, https://www.youtube.com/watch?v=n0ZSBfLziE8.

Kowert, Rachel, Johannes Breuer, and Thorsten Quandt. 2017. “Women Are From FarmVille, Men Are From ViceCity.” New Perspectives on the Social Aspects of Digital Gaming 136–50. 

D’Anastasio, Cecilia. 2018. “Inside The Culture Of Sexism At Riot Games.” Kotaku. Retrieved April 11, 2021 (https://kotaku.com/inside-the-culture-of-sexism-at-riot-games-1828165483).