Midterms grades and Vendor posters grades are in. Today is the last day to review menus. We will review your 3 totes printed and pick one for final next week. New project use class 6 to make a after effects design.
Adjust typographics (correct tracking/leading/others) Edit Speed Edit Color and foreground and background relationship, so that the typography reads well. ————-
Continued Uniformity with Design
The Typographic Grid
Why do we use a grid?
Columns, Rows, Modules and Zones
Style Sheets
Why do we do style sheets?
The difference between paragraph and character style sheets
Participation Activity
2nd part of class- use class 6 to make a after effects animation. Practice in class, when finished place file in your folder- do this during class.
SKIP THIS—-In InDesign
Create a a new document 11″ x 17″ document
Margins: .5 inches all around
8 columns .25 gutter
2 pages
NO FACING PAGES
set documentShould look likeSelect Parent PAGEGo to Layout CREATE GUIDESEnter info as shown. Sometimes you need guides from the top (edge) and sometimes from the margin
Should look like this
You should add additional rows (with gutters) if you are working with zones and modules)
A more complex grid will give you more possibilities
THEN
Start placing this for position only copy. Start to think of hierarchy, placement, use of negative space (within the page). Create a good and attractive typographic composition!
We will review how to maintain copy together (linked), rather than copy and pasting pieces of the copy, and how to place accurately to the grid.
Once you have a good typographical composition.
Take a screenshot
PA_lastname_march14_grid_indesign.jpeg
PLACE in DROPbox (not Open Lab)
Due next class
Print out 1 tote bag for final review, hang up in class and place a jpeg in your folder.
Place 1 Animation made with after effects in your folder. Use steps from class 7.
Make a shake station 1080×1080 social media ad.
Use copy: For you SEAFOOD lovers! FISH FILLET. Come try our new menu.
Design this with type, color and logo. Use your style guide.
Compressed version as specified class 6.
lastname_firstname_animationposter_final.mov
______________________________
Print will follow printer’s spreads, rather than logical order of reading
CLASS Last day remarks 🙂
by Prof G
NOTE: Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class DROPBOX drive unless indicated otherwise. Assignments done or uploaded during class time on the day that they are due are marked as late.
Participation Activities are due during class and are named and posted as indicated by instructor.
New Composition in After Effects: 1080 x 1080 pixels. Enter: Duration 0;00;05;00 (this is 5 seconds). Add a background color.Go to LAYER>NEW>TEXT> Add a word again Go to LAYER>NEW>TEXT> Add a second word Make sure that you have two layers
I have two layers (COMD3505 and TUESDAY. Select Typeface, size, variable such as weight or posture)
NOTE: THE ANCHOR POINT determines where things move from. By default it is placed lower left of the layer.
If you need to move your anchor point to the center. Click on the layer hold command and double click on the pan behind icon
Select one of your layers and open Transform> This will show you the basic TRANSFORM tools of After Effects.Move the time indicator on the timeline. Hit the Stopwatch to create a keyframe for Scale and Opacity. This is showing that on the 7th second of the animation. COMD3505 will be at 100% size and 100% opacityMove the time indicator back. make changes to Scale and Opacity. This is showing that on second .5– COMD3505 will be at 0% size and 0% opacity.
No need to upload. I’ll go around the classroom check for completion.
Homework: Vendor poster> NEXT STEPS
POSTER in Motion
We will create an animated version of our poster.
Let’s first go to Illustrator and collect our assets. Create a PNG (with transparent bkgd of your logotype. You can create a white only version too (see my example).
You can also bring photographs or QR codes if necessary
There are ways to bring the entire composition from Illustrator to After Effects, but for this one, we will create our type directly in AE. Know the typefaces of your posters as you will use again.
Create new COMPOSITION
GOOD typography is the most important element. Pay attention to details.
This will be a companion poster for our printed versions. It will be heavily influenced by it but not exactly the same. Work on a simpler version, since it will be animated, we will not list the the vendors
In addition to all typographic and design consideration (grid/alignment/hierarchy/ contrast/kerning/tracking, case, others), you must also think of legibility as it relates to time
Include the following:
headline: Come to the shake station Food Festival
Logotype
Oct 1 to 14
At Willamsburg, Brooklyn
Body copy: More info on Vendors participating.
Art work if necessary
Use the same fonts/colors from poster.
Size is 1080 x 1920 pixels
At least 2 transformations
Length:10 seconds max
full or limited colors
1080 x 1920 // 10 secondsDrag assets into top left panelCreate layers for textPlace assets and text layers into the timeline. Now we will transform using the timeline and keyframes. Similar to DEMO
My example….Some edits are still necessary: spacing and kerning in terms of type, and some speed chages in terms of animation
How to render:
Composition> Add to Render QUEUEClick over Go to lossless (Output Module Settings)Format Quicktime and HIT FORMAT OPTIONSUnder CODEC: Apple Pro Res 422, hit okUnder Output To: Name your File and saving locationThen hit RENDER. This will generate a .MOV file. It will likely be be large
To make a compressed version. Open in QUICKTIME
Once in QuickTime go file Export as 1080. This will be a compressed version of the .MOV (This is the one that you will give me as assignment)
Due next class
Make an animation(qicktime) for your Vendor poster and update any edits for the menu, prinout and hand in next class.
These will be graded. Adjust to make more typographical
Place quicktime movie in your folder on dropbox for me to grade.
lastname_banners_final
AND
Compressed animated poster (see above info on how to render and compressed
lastname_compressed_poster1.mov
Place in Dropbox
______________________________
Print will follow printer’s spreads, rather than logical order of reading
CLASS Last day remarks 🙂
by Prof G
NOTE: Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class DROPBOX drive unless indicated otherwise. Assignments done or uploaded during class time on the day that they are due are marked as late.
Participation Activities are due during class and are named and posted as indicated by instructor.
As we continue to develop our typographical identity for Shake Station, let’s review some of the principles of typography (we discussed some during last class)
Review the main elements of visual hierarchy.
Image, color and type (typographic legibility)
Poster Design
Remember that designing is not just selecting a typeface and changing size 🙂
PRINCIPLES OF TYPE
Characteristics of the typeface
Variations of Type (Width/Weight/Posture)
Case (Upper case/ lower case/ U&lc)
Alignment (careful with decision)
Type on a path. Careful with vertical paths and curves
Line Height and Word Spacing (Leading/ tracking and kerning)
Kerning: Large type (above 24pts) MUST almost always be adjusted
Tracking: Avoid excessive tracking lower case letters (looks odd) If tracking UC, should be to limited amount of words (like a title)
In Illustrator CREATE a 5 ” x 3″ 1 artboard document
Place the following JPG > EMBED and change its color
Jeans– Photo by M Giuliani
How to make a JPEG/ Grayscale so that you can change color
Change the color of the JEANS image to one color of your choice.
First let’s make a swatch.
To create a swatch of colors do the following
Go to WINDOW> COLOR> menu>CMYK. Enter a recipe, then CREATE a NEW SWATCHName your color> COLOR TYPE >SPOT COLOR. Then OK
If you go now to WINDOW> COLOR > SWATCHES, you will be able o see your color as an option. Additionally, you will be able to use the slider to change the tint of the color.
Then–In one text box type in the word Hello like this:
Hello
HELLO
hello
Make it 72 points
and select a non script typeface (a different one for each line)
it will look something like this:
Control the leading to make them closer (OBSERVE: What is happening?)
OBSERVE: Word spacing: What is happening?
Change the color of the type (OBSERVE: What is happening?)
Change the alignment (OBSERVE: What is happening?)
Make it look better (do not copy mine, use your judgement)
Take a screenshot of your final version and
Make a new post: Go to the DASHBOARD>POST>ADD NEW
ADD title “yourlastname_firstname_PA_feb15_details”
Categories Under the GEAR to the right of the screen GO to DOCUMENT>CATEGORIES, then check the following categories: “Student Post ” and “Participation Activity”
Add your image as a JPG:
yourlastname_firstname_PA_feb15_details.jpg
PUBLISH (Open lab has a little delay when posting. Avoid posting numerous times)
In Illustrator, create an 11 x 8.5 document Place your research
Here is my example. I am exploring a few possibilities: Resource the images, take my own photos or draw my own icons.
Keep track of research/typefaces and sources.
Design Continuity
What is design continuity? Our posters are going to help us establish a look, and the overall feel and vibe of the festival. This will carry throughout your designs
POSTERS or Book:
We will design a poster or book for print to promote the shake station festival.
Start thinking of design continuity- You will start now designing elements of a typographical brand/look- logo, fonts, icons, colors.
One DESIGN for this poster 11×17 or book- can be double sided. Portrait only for poster. Use different fonts- 1 or 2,-3 fonts MAX.
Us the copy from the pdf, logo, fonts, icons and colors to make this poster or book exciting and easy to read. Print out options. Add bleed to file, use indeisgn only.
Add one (or more) call to action for the poster or book cover.
add – www.shakestaton.com Social Media (Instagram) icon and add a QR Code
Example Gallery: Please note that sizes and copy vary. These show how others solved this problem. Create your own.
Design by Chris CintronDesign by Vivian LiDesign by Angy VasquezDesign by El Sadate Idrissou
Due next class- note there is no class next week
1 poster or book
print it out and will look at them in class.
For folding ideas
https://smartpress.com/shop/designer-folds
______________________________
Print will follow printer’s spreads, rather than logical order of reading
CLASS Last day remarks 🙂
by Prof G
NOTE: Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class DROPBOX drive unless indicated otherwise. Assignments done or uploaded during class time on the day that they are due are marked as late.
Participation Activities are due during class and are named and posted as indicated by instructor.
Explores design and type sensibilities, challenging students to strengthen their creative and visual aesthetics. With emphasis on sensitivity to type, exercises integrate type within a variety of different mediums including page layouts as well as kinetic design.
