Overview

Students will learn what a brand snapshot is in professional design and why it is crucial when working on a client project. Part of the process will involve researching the industry their invented client is in and then creating a brand snapshot presentation to establish the overall creative direction and tone of the identity design they will later create. Apart from the content in the presentation, students will also be evaluated on how the overall presentation itself is designed.

Due Date(s)

  • Week 4, February 16

Resources

Here are some great resources for Inspiration/Mood Board imagery. Remember it is about creating a cohesive look and feel. The images don’t necessarily need to be in the same category as your invented brand.

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