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In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course. 1 cl hr, 5 lab hrs, 3 cr COMD 2400-D202 FALL 2020 MONDAY—THURSDAY 2:30—5:00PM | ONLINE Instructor: Visakh Menon Prerequisites COMD 11162, COMD 2300, COMD 2427

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course. 1 cl hr, 5 lab hrs, 3 cr COMD 2400-D202 FALL 2020 MONDAY—THURSDAY 2:30—5:00PM | ONLINE Instructor: Visakh Menon Prerequisites COMD 11162, COMD 2300, COMD 2427

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site, complete a print design project and one video project. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site, complete a print design project and one video project. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

This is an advanced course in communication skills, including the expository essay and the research essay. This course further develops students’ reading and writing skills through literary and expository readings. In this class students will write analytical essays in a variety of rhetorical modes to cultivate interpretive skills. Using close reading, discussion, and various writing techniques, you will consider language, details and style to develop your analytical and academic writing skills. This is a communications intensive course; you will be expected to participate actively in class discussions and presentations, write informal and formal essays, and respond to your classmates’ writing.

This is an advanced course in communication skills, including the expository essay and the research essay. This course further develops students’ reading and writing skills through literary and expository readings. In this class students will write analytical essays in a variety of rhetorical modes to cultivate interpretive skills. Using close reading, discussion, and various writing techniques, you will consider language, details and style to develop your analytical and academic writing skills. This is a communications intensive course; you will be expected to participate actively in class discussions and presentations, write informal and formal essays, and respond to your classmates’ writing.

This is a foundation course in typography with an emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.

This is a foundation course in typography with an emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.

This drawing course introduces basic concepts, tools, techniques and the role of drawing in design, illustration, animation and games. The course will also cover projection systems, plans, elevations, sections, oblique, isometric, one-point perspective and two-point perspective views.

This drawing course introduces basic concepts, tools, techniques and the role of drawing in design, illustration, animation and games. The course will also cover projection systems, plans, elevations, sections, oblique, isometric, one-point perspective and two-point perspective views.