James Bond Title Sequence & Apples Color in motion Ad

I enjoyed the play on geometry and color in both videos. The James Bond opening sequence starts off without color and over the course of the video the addition of cooler and warmer colors in each element makes themselves present. It was clever to see how movement led your eye to exactly what it needed to see in that frame, whether it be the hierarchy of a name credit or and image.

What makes the apple ad interesting is that it paid homage to the Jame Bond sequence, replacing the original credits and images with the names of apple products and silhouettes of that product. The colors in this ad seem to be a tad bit more vibrant than where the company drew their inspiration from. In addition modern, clean lines are substituted as opposed to the geometric patterns of the original.

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