Dr. Horace D Hutchinson’s Profile Faculty Toggle navigation

City Tech’s Source for Academic Affairs Information

City Tech’s Source for Academic Affairs Information

Hospitality Services Marketing looks at the relationship among the various components of the hospitality industry and the markets it serves. This include the study of the corporate mission, goals, vision statement, company history, customer perception, environment and social factors as influences on profitability; techniques for analyzing business, strategy formation and implementation.

Hospitality Services Marketing looks at the relationship among the various components of the hospitality industry and the markets it serves. This include the study of the corporate mission, goals, vision statement, company history, customer perception, environment and social factors as influences on profitability; techniques for analyzing business, strategy formation and implementation.

Task Participate in a tour and conduct research on a selected sight on the Brooklyn Water Front and collect digital images (still or moving ) of that location to be used in promotional videos encouraging tourists to visit the promoted destination. Role and Audience As the Concierge of a Brooklyn boutique hotel, you and your local business development office are looking to promote sights on the Brooklyn Water Front. In collaboration with the site, you are interested in preparing a 1½-2 minute video of the Brooklyn Water Front to be aired on the in-room TV’s and to be accessed on the hotel’s web site by clients of the hotel. The clients of the hotel tend to fall into three demographic segments: • Families with teen aged children from the East and West Coast of the United States. • 26-35 year old affluent, single Europeans. • 26-35 year old affluent Brazilians as part of a 1 month tour group visiting various large cities around the United States. Note: You are allowed to be flexible with demographic groupings, as long as three groups are maintained. Expectations • Include accurate, factual information of the promoted Brooklyn Water Front site selected. • Include a short summary (~175-200 words) about the video and the location including two references from reliable sources. o APA standards must be followed. o Address the expected needs of the tourist. o Post the video to the course website, ensure to select the “Brooklyn Bridge Concierge Submissions” in the categories section.

Task Participate in a tour and conduct research on a selected sight on the Brooklyn Water Front and collect digital images (still or moving ) of that location to be used in promotional videos encouraging tourists to visit the promoted destination. Role and Audience As the Concierge of a Brooklyn boutique hotel, you and your local business development office are looking to promote sights on the Brooklyn Water Front. In collaboration with the site, you are interested in preparing a 1½-2 minute video of the Brooklyn Water Front to be aired on the in-room TV’s and to be accessed on the hotel’s web site by clients of the hotel. The clients of the hotel tend to fall into three demographic segments: • Families with teen aged children from the East and West Coast of the United States. • 26-35 year old affluent, single Europeans. • 26-35 year old affluent Brazilians as part of a 1 month tour group visiting various large cities around the United States. Note: You are allowed to be flexible with demographic groupings, as long as three groups are maintained. Expectations • Include accurate, factual information of the promoted Brooklyn Water Front site selected. • Include a short summary (~175-200 words) about the video and the location including two references from reliable sources. o APA standards must be followed. o Address the expected needs of the tourist. o Post the video to the course website, ensure to select the “Brooklyn Bridge Concierge Submissions” in the categories section.

Reflect on who you are as a student, industry professional and future industry leader. Then write a profile. Think about your: • Academic experience and academic goals. • Career experience and career goals. • Personal strengths. • Personal interested that enhance your professional attributes.

Reflect on who you are as a student, industry professional and future industry leader. Then write a profile. Think about your: • Academic experience and academic goals. • Career experience and career goals. • Personal strengths. • Personal interested that enhance your professional attributes.

Participate in a tour and conduct research on a selected sight on the Brooklyn Water Front and collect digital images (still or moving) of that location to be used in promotional videos encouraging tourists to visit the promoted destination.

Participate in a tour and conduct research on a selected sight on the Brooklyn Water Front and collect digital images (still or moving) of that location to be used in promotional videos encouraging tourists to visit the promoted destination.