The Zening of the recording Moguls.Is less really more?

Making grounds for a pretty sound argument David Malitz writes about an online rock band that defies the norm by cutting out the greedy recording labels. We have seen countless situations where recording artists creativity has been stifled by the hedgemony of labels like Sony,Columbia and Arista to name a few. One famous case is that of Prince a very talented superstar who refused to keep his name in defiance to the label for enslaving him in a contract that purely benifited their profit line and not his best interest . Thus becoming an obstruction to his craft. Prince protested and had the support of his fans . In a very bold move he tattoed slave on his cheek and announced that hereafter he will be refered to as “The Artist Formally Known As Prince.” or “The Artist” for short. The possition taken by Radiohead the band in Malitz’s article will never have such misfortune. They have cut out the middle man using such social conduits like Face Book and Youtube to get their talent out there .”You can’t buy “In Rainbows” in stores, or at iTunes or Amazon.com. It is available exclusively through Radiohead’s special Web site, www.inrainbows.com, as a free download. Or as a $2 download. Or as a $10 download. It’s up to you what you pay for it.” Malitz (2007). In fact their website gets jammed quite regularly. Am I wrong to assume that the digital term “Viral” has replaced “Platinum recording artistes.” the world wide web allows millions to access this talent instantaneously. Has less really become more ? In terms of a smaller workforce or production team ,putting out mostly high quality home videos. Imagine if this band had to go through the motions with an agent and talent scout. This procedure takes an eternity their sucess will also be limited to the descression of the scout. They might have never seen the light of day. Perhaps only remaining ,confined to the abyss of their garage for practice and the local pub in town.Digital media is fast becoming a “Game changer” or “The changing of the guards.” Affording them their niche and a tremendous following as well. Watch out Mr label because just now you might be labelled obsolete….