After reading these articles I realized that the point of view of each artist had similarities when it comes to evolution and fundamentals of design. Moholy-Nagy, Walter Gropius, and Hebert Bayer were founders of theories that at some point could have been impactful but seemed to be more wishful thinking defying the logic of design. Moholy-Nagy at its current time concerns about what was missing from the past in art was the connection of human intuition and drive while interacting with technology and machinery. He also based his idea on the Typophoto, which consisted of the combination of typography and photography to deliver or explain a message like the magazines. However, he defines it as a visually most exact rendering of communication, having the idea that someday it could make photography could make typography obsolete. This can’t be possible because typography or text itself has been used for so long even before the printing press and it’s a language medium that complements others. This resonates with Herbert Bayer’s theory of redesigning the alphabet and the ways we read and write to make it simpler and easier to digest. The attempt of this simplistic but at the same time complex idea leads to different outcomes where eliminating capital letters and serif could lead to confusion for the sake of a new style. This doesn’t change the appreciation that he had for typography as he defines it as “a message conditioned by its visualization” and the fact that in the US it’s considered a minor art and is generally ignored.
Along with typography or design skills, Walter Gropius enhance the idea that visionaries artist needs to learn and need to be taught the concept of giving form to space. This can only be done by the knowledge and mastery of creative endeavors concepts that can be achieved collectively. His theory was that only talented people could make it as artists without even having to go to school. Only for the foundation and design theories can be useful for shaping the mind of the artist in the right way for its purposes. In the 21 century, these ideas can be controversial and might need to get updated as society has become extremely competitive, and being talented doesn’t always guarantee a successful pass to glory. However, with all the social media and technology that we have today, the chances to be a successful freelancer are higher than in that era. What changes is the type of designer or artist do you want to be. If the person is aspiring to be in a corporate environment then definitely schooling and having a career is the right way. Even if the talent and skills are there, a solid foundation is needed to become a successful artist executing the right language and communication for current society.
Leave a Reply