Connoted – Figuratively- the use of word as its association and not necessarily based on the literal definition. 

Denoted– Literally- the literal meaning of a sign. /. Designate a sign. 

Priori– not basing the theory on observation or personal experience but on a general universal law within a reason. 

Ontology– a combination of concepts in a subject depicting their attributes and relations to one another. 

Metalanguage – multiple phrases, used to describe another language 

I am familiar with the text from Topics In Graphic Design. I read the article, but didn’t have any specific questions or thoughts. It is interesting how there is so much to say about the ad, design, and meaning of the picture itself. I wonder if people would have gotten the true meaning of the ad, and if that ad was success enough to increase sells.