List of all important terms (so far):

. Two euphoric values; freshness of the product & the essential domestic products preparation.

. Second sign (more or less evident); bringing together figures, color, elements etc.

. Coherent whole; general cultural knowledge, imbued with euphoric values.

. Real objects in the scene; photographed objects, signifying in analogical representation, not arbitrary.

. Quasi-tautological; photograph involved, this transition is not a transformation

. Three messages offered by photograph; linguistic message, coded iconic message and non coded iconic message.

A little more context about Quasi-tautological and the three messages.