Jan Tschichold, Karl Gerstner, and Josef MĂĽller-Brockmann are all different individuals with similar goals. They have different methods on design but a similar goal to make design more clearer. Tschichold was a designer that changed the graphic world. He got rid of the old Ornament way of designing.  His layouts consisted to be more readable and clear. He didn’t use serif type but instead san serif. His layout also did not show symmetry but asymmetry. As stated in the reading, “Asymmetry is the rhythmic expression of functional design”. In this case, asymmetry is more optically effective. Tschichold ’s way of designing is that it has variations and that it is modern.

Karl Gerstner is also another designer that created a systematic way to improve a layout. Claiming that there is a solution to a problem. He uses a systematic grid in a mathematic way. He creates a layout that shows various flexible and complex ways of creating a systematic symmetry in a layout. It is also a complex grid that is consistent and creative. According to the reading, “creative process is to be reduced to an act of selection. Designing means: to pick out determining elements and combine them”. By this, Gerstner believed that the more the work was exact the more creative it will be.

Josef Müller-Brockmann made a grid system to make a  “universal system of communication”. The purpose of his grid is to make work that is more based oriented  and constructive. According to the reading, “clearly intelligible, objective, functional, and aesthetic quality of mathematical thinking”. By this, Müller-Brockmann is describing the grid system and its clarity and directness. He created this grid system to show a universal validity. Therefore, how should one design?. Well as presented, there is various ways of designing using different methods from these designers but at the end the goal is to create work that is showcasing clear communication of the message, and that is creative and readable.