According to the authors from this week’s reading, “typography is a service art”, it was used to make language more visible to the world opposed to what we know as fine art. Dating back from the reading to now, typography is still one of the best if not the most complete forms of communication when done correctly. With the developments of  typography, typographers seeked a deeper visual experience for society; one where the content is able to be digested more easily and has an effective impact on the betterment of the world. The authors from this week’s reading believed that technology was the game changer.  With the inclusion of technology into the arts world, typography was able to flourish in a new light; making communication through type/text even more effective. One example of this was the typo-photo, this was a technological invention made by Laszlo Moholy-Nagy, that allowed one to view visual communications, it was made using both type and photos all in one. 

Typography, photography, and other media played an evolutionary role in the art world that allowed design and art to hold a particular standard along with becoming internationally known, inspiring new artists/designers to come. The authors from this week’s reading believed that in this new world of technology, technology is going to be key for new strategies and the development for future art forms. My advice for artists and designers of today, is to not be afraid; don’t be scared of experimenting and trying new things, because that’s how the greats became great. The foundational skills young designers and artists learn at institutions like the Bauhaus, are essential, but if they are not using their creative responsibilities in an enlightening way that helps society then it will be the same as if they were just creating fine art.