as role for a designer with photography and typography is to coveny the brand message it grabs attention of viewer and build hierarchy. according to bayer the missing thing from art is approach of craftsmenship “they recognized that in all human endeavors a technology had adjustedto man’s demands; while no markedchange or improvement had taken placein man’s most profound invention, printing-writing, since gutenberg.the manual skill and approach of the craftsman was seen to be inevitablyreplaced by mechanical techniques”. it seems that bayer seemed scared that technology will have negative effects of design. according to MoholyNagy is needs of the moment”The technician has his machine at hand: satisfaction of the needs of the moment. But basically much more: he is the pioneer of the new socialstratification, he paves the way for the future”. the role of language of art and design is able to send a message out to the viewer. the way in the 21st century that is revelent for bauhaus is to find the relation of typogrpahy being used in 20 and 21 centuries in papers and advertising.