The avant-garde manifestos of Marinetti, Rodchenko and Lissitzky spoke about the balance of language and technology in relation to society.

The Marinetti reading was hardest for me to understand. At first I thought it was describing a party or a war. But overall I grasped the concept of “time and space, died yesterday”. Marinetti says we created a language that’s omnipresent, everywhere at the same time. Believing that artists put dreams into reality using media of choice. But then he describes the juxtaposition between museums as cemeteries, and how we are only the prolonged version of our ancestors. I took this as, we will follow the same patterns if we do not create our own language.

Rodchenko felt technology was the mortal enemy of art. He also mentioned how art was yesterday, and constructors are today. Referring to the merging of engineers and artists. How artists should be relaxed with technology.

Lissitzky envisions a new language. He believes they are formed by different relationships with the world, space, shape and color. The relationships allow for new books to be made. We should not be satisfied with just a jacket, we need the whole book to take shape. Lissitzky refers to the significance of the daguerreotypes and how they were at the forefront of their time. He describes this as “the machine itself supporting manual processes by mechanical ones’ ‘. Today as a graphic designer one of our tools is adobe, which comprises language, shape, and color. I related this to previous classes when we spoke about prosumer. Lissitzky also mentions the dematerialization of the digital world. If anything we have become more materialistic and we constantly change our opinions and or repurpose technology. However it might just be me, most things don’t feel original anymore. Almost, if not all ideas are inspired by another artist. Although they are all connected through adaptation in the responsibility of knowing the message and understanding multiple ways of sharing the information. The way a book or theater show is created in a picture frame style of theatrics but then watching from different seats changes how the living movement develops into telling a story that’s new each time.