Polysemy- a word or phrase has several meanings, you can describe that word
Linguistic – many aspects of human language
Connoted -imply or suggest
Denoted- Be a sign of; indicate
Ontology – the branch of metaphysics dealing with the nature of being
euphoric – characterized by or feeling intense excitement and happiness.
quasi – having some, but not all of the features of
tautological – formula or assertion that is true in every possible interpretation
Anchorage – make things easier back to your understanding.
Rhetoric Ideology -Images has cultural meanings
3 messages
The linguistic message
The denoted image
Coded and non-coded messages