By reading both texts, one made by Armstrong and the other by Ellen Lupton & J. Abbott Miller, I was able to comprehend more about communication design and what comes before that, which is theory. Theory is based on why this or that? And the process of becoming a designer is based on how? Since the process is bigger and it is required to learn new things such as technological software, methods and more in order to really understand what is communication design and how to become a designer. Reading theory helps designers to grow and change their own work.
Rudimentary communication methods are relevant for contemporary information systems because they are the basis of communication with its principles and without it, communication would not be able to be understandable. They are the foundation of communication that comes from years ago when many artists started to implement it on their artworks. That’s why in this time, in this moment, in 2020, there are still traces from the past artists and past methods which make design today not completely original. Without knowing the theory from old times to create what’s today communication design, designers would not be able to comprehend what they are actually doing. Each one of the designers have a different idea of how to design their work which eventually goes back and takes a minimal piece of an older artwork and makes it different as how different is the movement of modernism and the bauhaus school time or how different is the work of Paul Rand and Lissitzky.
Contemporary designers should concern themselves with archaic writing, counting, or printing techniques because they are the guidance of the modern time of how communication design should be handled. They are the builders and fundamentals of what communication design is. With all these theories and designs which are models for designers, they will be able to implement new techniques on their works and evolutionate the future of communication design. Interpretation and perception should be on any design made because there will always be a meaning on why the designer did this or that, the artwork should tell what’s behind and capture the senses used to put information together and create a social impact. There is also what is behind the typography used to make artworks such as what the book by Lupton & Miller says about counting Sheep, Period Styles, Language of Dreams and Language of Vision from Design Writing. This reading talks about the past languages such as roman, greek which are in capital letters and therefore hard to read, and more languages, this book gives a description of many languages and different ways to communicate. It also talks about how primitive icons were used in order to communicate with others. This makes people think about the linguistics and type used in design. I also learn that the whole body can become a set of symbols for representing numbers. Abacus was used for counting and computing in ancient Greece and Rome and more.
New ideas come from objectivity and subjectivity and it also comes from the little small creation to the more expressive one. The subjectivity of design decisions are based on the customer needs, own ideas, concerns with social realities that are driven by human preference. With this, viewers are able to perceive the artwork and express themselves inside it. Objectivity describes art’s role and what’s behind it. It represents the physical aspect of the piece of artwork. New ideas come when you see other designers artworks, then you start to think what can you do to make a change? What can you do to make it different? What is the meaning of it?. In the text, “Artists had to detach emotionally from their work in favor of a more rational and universal approach” this quote enhances designers to progress more and more to get away from their emotions and go away to gain the universe.
