Communication Design Theory

COMD3504 - Section OL06 - Fall 2020

Page 4 of 19

(No) Assignment for December 16

As we prepare to wrap up our final class session your only remaining objective should be to make sure everything for the semester is posted to OpenLab.

This should include:
– Your bibliography,
– Images/files of your presentation
– Any missing assignments for the semester

Note: If you shared a link to a pre-recorded presentation, you are still responsible for posting images of the poster/powerpoint. Ideally this will be a pdf, but if you created a prezi presentation, or are having issues with file size, you can post jpeg(s) of your document.

With regard to past assignments, the Assignments page on this site should serve as a checklist. (You can click on your own name in any of your recent posts to filter your submissions, then open the Assignments page in a separate tab to cross-reference.) Please email me if you have any questions about any assignments.

Looking forward to our second round of presentations. Please be ready to engage with your peers’ presentations, and please let me know if you have any questions in the meantime.

Giovanna Qu – Assignment 12 for December 2

Bibliography

Adobe UK. “Adobe Presents: D&AD – Behind the Work: Moldy Whopper”, Adobe UK YouTube, 1 July 2020. https://www.forbes.com/sites/martyswant/2020/02/20/moldy-whopper-ads-show-the-beauty-of-real-food-says-burger-king-cmo-fernando-machado/?sh=44611a734789

Aten, Jason. “Burger King’s New AD Features a Moldy Whopper. Here’s Why That’s Acutally Genius Marketing.” Inc.com, 20 February 2020. https://www.inc.com/jason-aten/burger-kings-new-ad-features-a-moldy-whopper-heres-why-thats-actually-genius-marketing.html.  

Burger King. “The Moldy Whopper”, Burger King YouTube, 19 February 2020. https://www.youtube.com/watch?v=oSDC4C3_16Y

Beatrice Warde, The Crystal Goblet, or Why Printing Should be Invisible (1930): Warde_CrystalGoblet

Bruno Munari, selected chapters from Design as Art (1966): Munari_DesignAsArt

Chou, Shin‐Yi, et al. “Fast‐Food Restaurant Advertising on Television and Its Influence on Childhood Obesity.” The Journal of Law & Economics, vol. 51, no. 4, 2008, pp. 599–618. JSTORwww.jstor.org/stable/10.1086/590132.  Accessed 2 Dec. 2020.

Guilbeault, Douglas. “DIGITAL MARKETING IN THE DISINFORMATION AGE.” Journal of International Affairs, vol. 71, no. 1.5, 2018, pp. 33–42. JSTORwww.jstor.org/stable/26508116.  Accessed 2 Dec. 2020.

Kettemann, Bernhard. “Semiotics of Advertising and the Discourse of Consumption.” AAA: Arbeiten Aus Anglistik Und Amerikanistik, vol. 38, no. 1, 2013, pp. 53–67. JSTORwww.jstor.org/stable/43025841. Accessed 1 Dec. 2020.

Paul Rand, Good Design is Goodwill (1987): Rand_Goodwill

Sullivan, Luke and Edward Boches. Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads 5th Ed. Wiley & Sons, 2016.­­­

Swant, Marty. “Burger King CMO Fernando Machado Says Moldy Whopper Ads Show The ‘Beauty Of Real Food’ Without Preservatives.” Forbes.com, 20 February 2020, https://www.forbes.com/sites/martyswant/2020/02/20/moldy-whopper-ads-show-the-beauty-of-real-food-says-burger-king-cmo-fernando-machado/?sh=44611a734789. Accessed 25 November 2020.

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