The New Typography by Jan Tschichold has been recognized as the definitive treatise on the book and graphic design, Tschichold thought that design needs clarity to see how communication is being achieved in designing. Tschichold wants designers to take a fresh and intelligent approach, instead of doing their original way, when they do their designs as he thinks that their work will come out better than before. Any kind of old way of designs should be forgotten and discarded and new ideas should be created and Tschichold believes that if designers keep following the old ways of design and for many centuries to come, the art world may never move forward with the times of technological and mental advancements.

       Artists, graphic designer and typographer, Karl Gerstner is as critical for his innovation as for his innovation as for his thoughts about innovation as the process. He formulated ideas of the versatile network with computational systems in mind. He also developed this concepts of integral typography, where the communication and its structure are indivisible and dependent, the mind being inseparable from typography. Karl Gerstner thought that designing in programmes should apply to a person actually feeling the intelligence in making a decision on how they design programmes and not just making them so ideas and creativity come more easy. The gride Gerstner digram, shown in the text, is his idea of how Fritz Zwicky, an astronomer , Zwicky did his terminology to prove his point on his meaning of design, “to pick out determining elements and combine them.”, and called the digram  “the morphological box of the typogram.” Gerstner followed the method on how the digram goes and was able to create his own solutions, this type of design thinking, which is intended to promote more creative innovation among nondesigners, is based on the different stages of the design process these programmes generally distinguish as define, ideate, prototype, test and evaluate.

       A grid system is a rigid framework that is supposed to help graphic designers in the meaningful, logical and consistent organization of information on a page. Rudimentary versions of grid systems existed since the medieval times, but a group of graphic designers, mostly in spired in ideas from typographical literature started building a more rigid and coherent system for page layout. The core of these ideas were first presented in the book that Josef Müller-Brockmann wrote, titled Grid Systems in Graphic Design, which helped to spread the knowledge about grides through the world.