Resources :

https://www-sciencedirect-com.citytech.ezproxy.cuny.edu/science/article/pii/S0363811119302590 (Poltical underground movement)

https://medium.com/@sthmrrll/why-i-prefer-the-other-nike-ad-no-one-is-talking-about-4a4e09ba683e

https://notesmatic.com/2019/10/nike-dream-crazier-advertisement-analysis/ (logos, pathos ethos)

http://joshferrer.ca/wp-content/uploads/2019/11/PR-Case-Study.pdf

http://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=9004856&fileOId=9004858 ( ungerdround plus poltical views on dream crazy campaign)

https://scholarworks.calstate.edu/concern/theses/3484zj482 ( sassuare signs and symbols + barthas rhetoric)

https://medium.com/swlh/just-buy-it-a-critical-analysis-of-nikes-dream-crazy-advertisement-campaign-169190f14a89

https://surface.syr.edu/cgi/viewcontent.cgi?article=1742&context=etd

http://www.worthnotweight.com/marketing-success-nikes-shaquem-griffin/

The Message Behind Nike’s “Dream Crazy”: A Rhetorical Analysis