According to Jan Tschichold, design should be simply based on how it is read and legibility from a readers stand point. As for having an alignment, we should avoid putting text centered on a page since it is difficult to read and limits variety on what can be done. Having a logical sequence of the content is also very critical for the person trying to evaluate the content. As for the last thing on how one should design is to be objective and to adhere to the quality of work that should be done. From the old typography to the new, we take away ornaments that are used heavily and focus more on type that should provide the right way of communication without any distractions.

As for Karl Gerstener, a different approach was used to find a systematic way to come up with a broad range of designs. He had Incorporated art with science with this he connected this system to the evolving field of computer programming. As a designer, creating an outline or a blueprint of what will be used in terms of typeface, color, appearance, and placement of typography should be picked out before getting into the designing part of the project itself. A systematic way for placing type and illustration that should be used is a grid. Designers need to be able to use a grid to ensure a structure and an organized way to put elements on a page without having to guess where elements should be placed.

Design must have a structure as Joseph Muller-Brockmann popularized the grid with swiss typography. The use of the grid became a way a functional way to fix the problems that would arise without the grid of subjectivity. To enhance the design appearance, one must think mathematically as well as in cooperating with the aesthetic element as well to the piece. As constructivist design follows laws into practical solutions such as the grid being used, with strict formal principles to ensure directness, and intelligibility.