After reading these short excerpts we get a deeper understanding of the past, present, and future to come. It gave a clear path and understanding of experimenting with new techniques, to create a fresh style and form in communicating ideas. These artists depict how typography, photography, along with grammar and vocabulary changed and enhance the design world. Thus, showcasing the importance of these tools, how radical and innovative it became.
In the Walter Gropius, Theory, and Organization of the Bauhaus, it was based on the âacademyâ, spiritual meaning, and the isolation. It was thought that a piece of work was set on the belief that âonly work produced by inner compulsion can have a spiritual meaningâ. That one must be locked away and detached from the real world in order to make something great. The âacademyâ made an artist ponder that art is a profession and can only be mastered by study and talent. Which made many believe that the work and quality of the art were dependent on what we learn rather than having some form of inner talent and connection to the community. With this belief, it steered several artists down the path of thinking that knowledge was the core foundation for all creativity and design. That it can only be thought and learned. However, Gropius expressed that âSchooling alone can never produce artâ; which, I can relate to. Due to the fact, that one can have all the knowledge in the world and still lack the art of creation. We can have all knowledge being thought to us; but, creating derives from talent, communication stems from the community. What we see and experience is something that can never be thought and itâs the same with talent. I believe that knowledge does play a role because talent, knowledge, and the community all work hand in hand. However, art should not solely be predominate in school and knowledge alone. Hence, Gropius expresses the limitations that an artist face with these beliefs; thus, forcing them to create with no connection.
In 1923 Moholy-Nagy joined The Bauhaus making a turn, introducing technology. He was a constructivist that embraced technology with open arms, experimenting with this new tactic. He spoke about the integration and the combining of photography and typography, to create new outlets; thus, typophoto was created. Nagy was consumed by the act of experimentation. He strives for artists to embrace all tools and creations created by mankind. As he states âTypophoto is the visually most exact rendering of communicationâ. That âtypophoto governs the new tempo of the new visual literature.â The future for artists to come are broadened and as artists, we should accept these tools of technology. It will change the creative process and how we communicate. Moholy-Nagy revealed that â In the future, every printing press will possess its block-making plant ⌠the future of typographic methods lies with the photomechanical processes.â That all this machinery, new-found technology, and science will impact and dominate design. Today we can see how magazines both digital and hard copy depicts this theory. As Moholy-Nagy says this âpictorialâ ânew spiritâ will be the new light and sense in the way we communicate and live.
The present and the future have and will change drastically as Herbert Bayer said in On Typography. How we communicate will change, many things will be upgraded and be eliminated. How we write, read and interact will be altered and re-modified. Bayer tells us how a more universal visual bridge will be created. It starts with us the artist followed by science to give support and new outlets for a more purposeful way to handle the visual language and communication. For example, currently, we see how many people in this day and age go to the web to look up information rather than going to the library and picking up a book. Many people resort to getting electronic books rather than a hard copy. He said âthe storage of books will be replaced by microfilmsâ which we can see today. Well, we donât call them microfilms we call them movies. However, slowly but surely the traditional ways are being put out and being replaced with the new. Â
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