Assignment for October 28

Our next reading will be a couple excerpts from Marshall McLuhan’s influential 1964 book Understanding Media: The Extensions of Man.

We’ll read the Introduction, Chapter 1 and Chapter 7, all of which are included in the attached PDF: McLuhan_UnderstandingMedia_exc

Please consider the following questions, then as per our usual posts write 3-4 paragraphs considering related ideas:
In Understanding Media, Marshall McLuhan describes technology and media as “extensions of man.” How do media extend human beings, or humanity in general? What hazards might technological progress bring for individuals and society in the “electric age” or in the current age? If “the medium is the message,” what role can artists and designers play in creating new ideas?

Extra Credit Option:
Instead of this text, you may read Marshall McLuhan and Quentin Fiore’s experimental book, The Medium is the Massage. You must obtain a hard copy of this book, as the layout is a critical piece of the text. If you choose to read this option, please consider and answer the same set of questions.

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