This week’s assignment will consist of a reading and 2 posts on your ePortfolio sites. Note that you have the option to complete a hand’s-on activity or written response for the first post. Here is your checklist:
– Read Digital Media Primer, Chapter 3, sections 3.1-3.6 (pg. 64-84 in 3rd edition).
– Using a photograph that you shot (it could be something from your phone) or that you download from Getty Images, make adjustments using a Tone Curve. Open the file in Photoshop, then in the top menu click “Image > Adjustments > Curves.” Save 3 versions of your file in which you have (1) Increased overall Brightness (2) Decreased overall Brightness and (3) Increased overall Contrast. Upload these files to a new post on your ePortfolio site.
—-OR—-
– Complete Self-Test Exercise: Interpreting Curves in Digital Media Primer (pgs. 85-87 in 3rd ed.). Record your responses in a new post on your ePortfolio site.
– Create an outline for your Research. This should be a list of the key points that you intend to cover. Consider your introductory comments, the historical framework that you intend to relay, the elements or attributes unique to the logo / brand identity you’re discussing, criticism of and/or praise for the design or design strategy, critical or commercial acceptance, positions toward the design that you agree or disagree with, and the overarching summary of why this logo or brand identity is of particular relevance. Your outline should be the equivalent of 3-4 substantial paragraphs. Post this outline as a new post to your ePortfolio site.
