This week’s reading assignment includes two texts on form and perception in design. The written portion will be the first of the two longer responses to be completed during the semester.
The readings are as follows:
Beatrice Warde, The Crystal Goblet, or Why Printing Should be Invisible (1930):
A selection from György Kepes’ Language of Vision: Painting, Photography, Advertising-Design (1944):
Requirements for the written assignment are as follows:
Select a design or design object created after 1971 in which the influence of the theories considered thus far can be seen. Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made. Considering these factors, examine the ways in which the creator was responding, directly or indirectly, to theories related to linguistics or semiology, avant-garde art movements or the psychological perception of forms (ie. any of the ideas that we’ve covered). Discuss the manner in which the design you’ve chosen embodies these theories. Provide direct references to relevant passages from our readings. Locate additional writings using library resources to substantiate your comparisons.
Your goal is to provide a critical examination, not an account of historical details.
This response will be submitted as a 750-1000 word typewritten paper, double-spaced in 12 pt. Times New Roman, with a bibliography. Include images of the work under consideration and any other relevant illustrations. Cite all materials researched for historical context, any related writings, and image sources. All sources, references and quotations should be cited in MLA format. You must upload your paper as a PDF, attached to a new OpenLab Post.
Note: You do not need to address this week’s texts in the paper if they are not directly relevant to your topic, but you must be prepared to discuss them in class on the 12th.
If you’d like some inspiration try the following links:
Cooper Hewitt Design’s Museum’s Blog …you can also just browse their collection.
Filter by Graphic Design or Design in MoMA Collection
or browse the MoMA Design Store
Exhibitions and the Collection at Museum of Art and Design
Designboom for a wide variety of design
Design Observer also features conversations and articles