Outline for Sprite Logo Research Paper
In 1961, the soft drink that was introduced to the world from Coca-Cola, with the same color for the last 50 years is Sprite. Sprite has had the color green since it was created. Sprite drinks are all over, in mostly every store. Sprite had many changes to its logo appearance since 1961.The logo that Sprite has right now fits the brand. The Sprite brand has a unique history behind it.
In the 1800s-1900s, Dr.Pepper and Coca-Cola companies have been competing for cola drinks for a while. Dr.Pepper came up with a non-cola drink and it was called 7UP and it became one of the top soft drinks in America at the time{Dr.Pepper/7UP). Then Coca-Cola decided to create their own non-cola drink to compete with 7UP, and they created Sprite in 1961.“Sprite is a cool, crisp, clear lemon-lime refreshment, and its unique, delicious taste quenches thirst,” and the color green in Sprite gives off that cool, crisp, and refreshing feeling in the drink. Sprite started to rise to the top of the leader boards in best non-cola drinks in the United States.The Sprite brand has consistently aimed to connect with the urban teenager through a many marketing campaigns. Each marketing campaign, Sprite changed its logo, to promote its ideas but still kept its main colors.
Sprite started with this plain layout with the word “Sprite” with some green in it and a interesting shape as a background. Then later on the company decides to alternate the logo and added more green and yellow to represent the favor of this soft drink which tastes like lemon-lime(logos.wiki).The green color they gave the font, gave the logo a refreshing look in which many people would buy the drink if seen in stores. Through the brands years, they have changed many things from slanting the words to making the lemon-line shape to the top of the “i” to adding and removing the splash. In 2009, Sprite changed the logo, added blue and green and a stroke to the font and increased the size of the lemon/lime on the “i” and added a silver shape around the background(logos.wiki). These designs helped increase the buying and consuming of Sprite. Sprite has been paying attention to some health concerns by creating a another drink called Sprite Zero.
The design of Sprite logo has a good image for it’s soft drink. The design gives off a sense of refreshing, lemon-lime image when you see it in the refrigerators in the stores. Sprite has made many commercials showing that the drink is refreshing and crisp. One particular commercial that caught many people’s attention is the collaboration with Lebron James showing off that the drink is even appealing to athletes.
