For Adobe, the Future Is in the Past
What I took away from this article is the deliberate attempt by Adobe as a company to revert back to the methods of old when it comes to design and creating work digitally. For years now with the advent of the personal computer graphic design has been in a paradigm of point and click when it comes to designing. What Adobe is trying to do is bring back the old hands, physical involvement that was graphic design before computing with their touch displays that they are developing. I think it is an exciting development that Adobe has undertaken and see a whole new way in the method in which designers created their work digitally for years to come. Giving designers more liberty with touch but maintain its digital makeup is a very intriguing proposal.
MASTERS OF DESIGN 2009: WHY COKE’S DAVID BUTLER IS THE REAL THING
In this article David Butler of Coca-Cola is developing a new marketing strategy for Coca-Cola through its visual design. They have experimented with the packaging design and the bottle itself with sleek aliminum and ferrari insipered beverage dispensers. Through all their attempts what is at the root is that Coke is trying to adapt to a changing consumer base that is moving away from sodas and in hopes of rebranding itself retains that universal appeal that has made Coca-Cola a household name.
WHY CHARGING JUST A LITTLE CAN BE SMARTER THAN CHARGING NOTHING AT ALL
Google’s Chromebook and its price is discussed in this article concerning whether or not it is good to market your product with a low price as compared to competitors or not. The article discusses how people and users often dont automatically link to the lowest price. In this digital age and the instant connectivity of media such as movies, tv, music, games people often find paying for what they want the more trusted and accustomed safe bet to get what they want. Features such as tech help and reliability are brought up as points as to why people would go towards more expensive brands ash opposed to the cheapest one.
