My first day at Egg by Suzan Laser started well, I was introduced to the design and sales team and was assigned to create the email blasts for the company. In order to familiarize myself with the style of the company I gently reviewed the earlier designs that were sent to the customers. By the end of the day, I needed to create a couple different versions of email blast design. 

The company is oriented for young kids and those parents so I decided to create a nice detailed cartoon illustration with the rainy theme based on the weather that was running on. In about an hour after I started, my supervisor came to check on me and mentioned that my artwork looks great, but does not reflect the style of the company. The company design is simple, family friendly with simple brush strokes and attractive at the same point. While mine looked very detail oriented illustration. By the end of the day, I came up with a couple of illustrations combined with the retouched image, copyright text, and design. With supervisors advice and recommendations I made corrections to get it ready for use.

The next two days was much the same. However, to my surprise, it is not always that easy to follow the company style and feel of the design, especially when you do not always consider it the best. Never the less, besides some technical tools I learned in my first week, I also realized the importance of paying attention to the company style and way how they represent themselves and be enough enthusiastic to do the research, create a mood board, make sure the style represents the company’s,  and then start the actual artwork, otherwise it might be spent hours on design that dissent speak for the company.