The PDF of the assignment can be found here: Retail Analysis s2020
10% of course grade
Visit a retail wine store. Review the store set-up and analyze the benefits/drawbacks of the store. Compose an essay analyzing the store’s attributes/weaknesses.
Role and Audience
As a student studying wine you will be in the role of investigator, seeking a better understanding of various styles of wines and spirits.
Important Note: Students should call the retail store in advance and arrange a meeting with a manager or other store employee. Make sure to let that employee know what you are doing and why you are visiting the store. Ask permission to take photographs (many store employees will be weary of a person walking in and taking photos).
The audience of the paper is anyone interested in visiting a retail wine store.
This assignment will be assessed for clarity of the information communicated about wine and spirits from various regions around the world and how they are presented to consumers in a retail store. Students should analyze and interpret the attributes/weaknesses of the retail store through the written word and photographs. Comparing two different retail stores is encouraged.
The analysis should be 375-425 words in length.
Format (two parts)
Part 1, week 4: Create and submit, in writing during class, three questions you will ask the retail store manager/employee.
Part 2, week 8:
- The analysis will be submitted as a new post on the course OpenLab site
- Minimum of four images including at least one of each of the following: 1) “Shelf Talker”; 2) a red wine from Italy; 3) a sparkling wine not from the European Union; and 4) a white wine from a region you did not know made wine.
- For each image, explain what is portrayed in the image
- Comment on at least two other student’s posts
- ALTERNATIVE FORMAT, upon discretion of your instructor: Include the above requirements in an APA format essay
Student Learning Outcomes
Upon completion of this project, students will be able to:
- recognize fermented beverages and where they are produced;
- recognize and define wine terminology;
discuss the sale and service of alcoholic beverages