The two graphs I selected are, “Table Wine Volume Share by Color”, and “Past Year Direct Wine Purchases, 2010”. What was interesting to me was that red wine drinkers increased from 17% all the way up to 47% from 1991 to 2009. On the other hand, white wine drinkers decreased from 49% to 40% during that same time frame. As well as blush wine drinkers. This fascinated me because amongst my circle of friends and family, the majority enjoy white wines. However I do think a big cause of this is due to health related reasons to obtain a healthy heart red wine may help. Also with a lot of meals red wine is preferred over white and may be more popular in certain communities.

The other graph, “Past Year Direct Wine Purchases, 2010”, shows the percentage of bought wine at a winery at 37% versus purchases from a winery website at 14%. I do not doubt these statistics because as a consumer, I would prefer to go to a winery and observe the atmosphere and possibly taste the wine that I am considering purchasing. It is more personable when a consumer is watching, feeling and tasting rather then behind a computer screen reading the description of a bottle. It also may be easier to sell in person when someone is speaking positively about the brand or origin of the wine, rather then not online.