Shake Shack Innovation Kitchen Site Visit, 12/3

When: Tuesday, December 3, 2019, 8:40-10:30am

Transportation: students to take their own transportation to the hotel

Attire: Professional/Business, As a reminder here attached is the site visit dress code retrieved directly from your Openlab site https://openlab.citytech.cuny.edu/hmgt1101f19goodladfylc/site-visits/

8:40: Meet at Four Points by Sheraton, 66 Charlton St, New York, NY 10014

8:45: Discussion of the New York Times, 36 Hours article

8:50: Lobby Analysis

9:00: Discussion

9:05: Walk to Courtyard by Marriott

9:10 Lobby Analysis

9:20 Discussion

9:25 Walk to Shake Shack Innovation Kitchen

9:30: Tour of Shake Shack Innovation Kitchen

10:30: Class dismissed

Pre-Site Visit Assignment Due at the start of class

  • For the list below, identify if the information is related to the Four Points or Courtyard brand or both and briefly explain your answer. Do not guess, use the textbook and the Marriott website for information.
    • Marriott’s “Select” Category
    • Offers various food and beverage options
    • Provides seating areas in the lobby
    • Offers online check in
  • Learn about Shake Shack
    • Read “Our Story“: High light thee important moments in the companies history
    • Read the 2018 Annual Report, specifically pages 51-54 and summarize what you read.
  • Consider the information presented in chapters covering culinary, restaurants and food service and what you read about the company,  write two questions you wish to ask Mr. John Karangis, Executive Chef.

Post Site Visit Reflection, Due before midnight December 5th

Read, think and write about any two of the following questions. Create a post on the OpenLab under the category “Shake Shack Site Visit”:
  • What was the most significant information you learned during the site visit?
  • What action will you take to network with the professionals you met?
  • How did you feel about the site visit?
  • What one aspect of the site visit made you want to or not want to work in the food industry?
  • Did you feel prepared for what you experienced during the site visit?
  • In what way do you believe you need to prepare for a career in food and beverage?