Create a branded animation or video to go with your print ad, digital ad, and splash page. Think through the messaging of your Animation Video and where it might appear. What message do you want it to convey to the viewer? Do you want it to generally raise awareness of your brand? Does it include a specific call to action (CTA)? If so, what? What imagery will you use to convey that message? Will it look like the single-page ad and home page you worked on earlier? Will it appear on a video screen for “out of home” (OOH) advertising, such as the NYC Link Kiosks? In an airport? Or on a website? Or social media? Or all of the above?

Specifications:

  • Due Date: 12/03
  • Length: 3 to 30 seconds
  • Format: If it is for a TV, LinkedIn or website create a video that is at least 1920 px W x 1080 px H (landscape). For Instagram or NYC Link kiosk aim for a pixel size of 1080 px W x 1920 px H.
  • Items to include: Logo, branded video, photography or illustration, and sound and/or music. An additional type is optional.
  • Post it on YouTube or Vimeo.

You can edit the animation or video using any software of your choice: After Effects and/or Premiere are recommended, FinalCut Pro, or iMovie is also fine. See this article for a list of Professional Editing Software and their pros and cons: https://filmora.wondershare.com/video-editor/best-professional-video-editing-software.html?/topic/2234-insert-a-blank-line-in-edit-pdf-mode/&gclid=EAIaIQobChMIpdqM_d2O6wIVCaGzCh3UhQsfEAAYAiAAEgK_TvD_BwE

The Grading

I will be grading your project with this in mind:

  • Originality of your subject
  • Concept and Narrative
  • Editing
  • Adherence to Brand Style Guide

Tutorials

Below is the link to a detailed tutorial on editing your video project given by Michael Cannetti, one of our COMD Computer Lab Technicians. Mr. Cannetti teaches a section of Intro to Film & Video, and he provides you with an overview of key aspects of Premiere at:

https://drive.google.com/open?id=0B0pysGrndZnAaHkyX2lEUFNEUGc

You can also edit your video using iMovie or an app such as the ones listed in this list of the latest free video editing Apps or ones listed in this article from Ad Expresso.

Below is a tutorial from YouTube for basic editing in Premiere:

Other resources:

https://creativecloud.adobe.com/cc/learn/app/after-effects

https://creativecloud.adobe.com/cc/learn/app/premiere-pro

https://www.linkedin.com/learning/after-effects-cc-2022-essential-training

https://www.linkedin.com/learning/learning-premiere-pro