Create a digital advertisement and splash page based on your research and the brand guidelines you received from your creative director. Create both layouts in Figma.

The digital ad should convey the brand using the brand color, typeface, logo and/or photography. You can also include a tagline, CTA (short for ā€œcall to actionā€ like “call now!”). The splash is the page the ad will link to. It should have a clear CTA. Use Chat GPT as your copywriter if you want additional copy.

Specifications:

  • Due Date: 11/26
  • Format: .jpg
  • COLOR: RGB
  • Size: advertisementā€”various based on research/specs i.e. 300×250, 160×600, 728×90, 970×250, 320×50, splash pageā€” 605×386 desktop or 256×256 mobile

Grading

I will be grading your project with this in mind:

  • Adheres to the style guide
  • The ad effectively communicates its message
  • The landing page invites conversion

Examples

Tuberose Angelica

Jo Malone London

Vogue

Resources

Digital Display Ad Sizes

What is a splash page