Syllabus

Course Overview

This course introduces students to core concepts in the graphic communications field, including typography, color theory, design and production terminology, reproduction processes, file formats, and substrates. During the semester, students will complete three pages of their own ePortfolio website. Lectures will provide students with a historical perspective of the graphic communications field as well as discussing current practices and future trends.

Course Objectives

Describe and explain the differences among key file formats for digital images, digital video, audio, and print output.

Demonstrate the ability to apply technical understanding of color space and color management to the production of design project files and the posting of images on Openlab.

Hone research skills by finding articles and information industry publications.

Demonstrate descriptive and analytic verbal skills by participating in classroom critiques and discussions.

Understand industry standard tools.

Understand the production stages of a project: pre-production, production, and post-production.

Textbooks

Their are two textbooks for this class. The first is Digital Foundations, Introduction to Media Design with the Adobe Creative Cloud. It is available for free in PDF, EPub, and online at https://www.openoregon.pressbooks.pub/foundations. The second is the Digital Media Primer. Scans of selected pages will be available through One Drive.

There will also be other readings from other industry publications. See the Resources section of our site.

Academic Integrity

Students and all others who work with information, ideas, texts, images, music, inventions, and other intellectual property owe their audience and sources accuracy and honesty in using, crediting, and citation of sources. As a community of intellectual and professional workers, the college recognizes its responsibility for providing instruction in information literacy and academic integrity, offering models of good practice, and responding vigilantly and appropriately to infractions of academic integrity. Accordingly, academic dishonesty is prohibited at The City University of New York and is punishable by penalties, including failing grades, suspension, and expulsion. More information about the College’s policy on Academic Integrity may be found in the College Catalog. 

AI Usage

The use of artificial intelligence tools is encouraged.

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