Choose a typeface to go with your brand. It should be different than what you chose for your wordmark. Visit the foundries and vendors listed below. Read the descriptions about the fonts. See also the descriptions of the classics in Grid Systems in Graphic Design. Look for which typeface to use for headlines and what to use for body copy (it can be the same typeface; but should be a different size and weight). Consider both what is the right look for your brand as well as how it will be used. Is your brand primarily on the web or in print? What types of materials will you produce? For example, will you need to send email blasts that need to use a system font? Will it need to be deployed across a large organization? Does the client have any budget to purchase fonts? Answers to these questions will help you decide if you should pick a font from a small foundry, large foundry, software provider, or system font.
Create a typeface hierarchy page to show how to use your typeface. Show how a headline and body copy interact. In InDesign or Figma, create a sample headline and paragraph to show how to use your typeface. Include a link to the foundry and any other information a designer would need to know. See the examples below for more information. Be sure you have a version that is sharable.
See below for more information.
Specifications:
- Due Date: 10/22
- Format: PDF
- COLOR: RGB color space
- Size: match to your mood board and color palette
Grading
I will be grading your project with this in mind:
- Fit with concept
- Appropriate for brand (large corporation vs. small business, etc.)
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