Find a project or service you can passionately sell with original visual and story in 30 seconds
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Nike Shoes Commercials
My concept statement is explain Nike shoes are firm and light. I use an athlete who wears these shoes to run. I use surreal in this story. He gets supernatural power, he runs very quickly and saves a lady. He runs quicker and quicker. Finally he grows two wings and becomes an angel. He wears these shoes and flies to the sky. In the story, my advertising appeals are health and admiration.