Drawing has always been my passion since I’ve learned how to write but my achilles heel is not drawing from the top of my head. I would have to visually see something to draw. Fast forward to the time when i first purchased an iPad Pro with an ipencil. One of the best investments I’ve ever had!
I love to take picture, set it up as a template, add a new layer, and draw it on my iPad with a software program called procreate. I had recently did an illustration of Zoë Kravitz eating an apple. It’s in a Rolling Stone magazine and the photographer was Zoey Grossman. When i finished the digital illustration i added it as a post to my instagram with just Zoë Kravitz name, not the photographer who took the picture.
In this case I failed to give the photographer credit. Under the AIGA Use Of Photography , Authorship credit and copyright notice it states “…The photo credit and copyright notice would ideally be placed adjacent to the image, weather horizontal or vertical, but can also be placed elsewhere as long as the reader will be able to relate them to the image.”
Furthermore; It hurts me to say this because I am a patron of Spepard Fairey’s art, I feel Mr. Fairey was unethical in his actions when he tried to cover up the use of an Associated Press photograph of former president Barack Obama. Even though the penalty seems to be lenient, it definitely hurt is reputation as an artist. It pays to have integrity.
While on my internship I was tasked to add the company’s color palette to a set of templates. The Company purchased a standard license from Studio Standard through Creative Market, an online marketplace for designs.
The AIGA Guide to Copyright under exclusive rights states that “The designer, as the copyright owner, has the exclusive rights to reproduce work; license work; prepare derivative works, such as a poster copied from a design; perform work; and display work.” Since the Standard license is a permit to use such design, Studio Standard give permission for the company to utilize the template designs. I did not receive a confidentiality nor a non-disclosure agreement from my internship site.
So the semester comes to an end. I handed in my time sheet and i then emailed the Internship evaluation to Monica Dimperio. I agreed to stay longer and work on the company’s Instagram design. So Monica looks over and asked me “So what do you want to do? After you are done with school?”. I paused for a bit and said “Something in graphic design or web development”. She just paused and said “ok”. She then critiqued my designs and mention that I design literally and I agree with her. I definitely need to time more time and put the max effort to be more creative when designing for clients.
It was a conversation that I need cause up to this point I wasn’t sure what field to get into. I can see myself designing in a creative marketing field, especially one that targets today’s young adults. I also feel that the conversation helped me to make a decision to take a marketing class in the fall. This internship has motivated me to plan ahead and focus on future projects.
Logo? done. Templates? done…well just about done, just need to design a few more vintage camera frames. Now comes the collages. I have to create a collage that will take up six Instagram post (size is 1080×1080 for each post).
I completed my 120 internship hours and decided to continue. So I am researching, brainstorming, and sketching images with key words key words in mind like Psychedelic, Sexual, Colorful, Experimental, Social, Experimental, Magical. I did create some collages earlier last month, the images are placed below this post.
In my first semester in Citytech I took a class called Corporate Identity, a class that teaches you how to create a booklet about the identity of the company (like logo, color scheme, font type, and things of that nature). And I have to be honest, I learned a lot in that class.
One lesson that always stuck with me was the A+B=C Method, which is used to help create logos. You identify what the company is about (A), add the company name (B), and add them together to create a logo (equals C). It works great for me when guiding a client who doesn’t have a vision for the logo.
But the A + B = C method doesn’t always apply, especially when the client knows the vision. This happened to me when the director described two visions she had in mind. One was Lips of a young woman and the other was a parrot. The director wanted to think “outside the box” when it came to the company’s logo. I kinda related to it because everyone has an opinion on social media and the two kinda feel like talkative icons.
Since it needed to be done in vector art, designing a parrot was a bit of a challenge for me but i felt the lips can work in my favor. I designed a few lips. At one point i thought to myself “Instagram is like a drug” (has to be true cause i’m always on it) so i added a capsule pill on the bottom of the lip with the initials HL. When I presented the lips with pill logo to the director, she thought it was a great design and picked it for the company logo.
I work from Monday through Friday from 4am to 1pm and went to school part-time Monday and Thursday so I felt getting an internship with my schedule was going to be impossible. Getting an internship at Hashtag Lifestyle was a blessing cause i only had to meet up with the director once a week, so I had the privilege to design at home.
The problem with that is I procrastinated and rushed my work. Which showed because what should of taken less than a few days to revise the templates with the company’s color palette, took a few weeks to complete. The Director did acknowledge the procrastination but was patient. Time management is something i need to work on.
We eat and breath social media, no one can’t deny that. But being a Communication Design major, I’ve never had a class on focusing designing a social media platform like Instagram. The director was shocked to find out that the program really didn’t focus on design social media. We had a quick conversation on it. It is a great tool for marketing, especially if you are targeting a certain generation like millennials.
So I had to design templates for the company’s Instagram, some would be designs and some would be designs with photos that will have a feel to the template. The problem I ran into was designing for Millennials. Young female Millennials that are attracted to luxury brands. It over came this problem by doing some research.
Since the company is in the works of acquiring office space, I meet directly with the Ms. Dimperio at a Downtown Starbucks in the Village. I live in the Baychester section of the Bronx so it was a bit of a travel for me. I would take the 5 train on Gun Hill Rd, transfer to the 2 train on 149 st – 3rd Ave, and take that train all the way to 14 st in manhattan to transfer to the 1. That train would take me one stop to Christopher street. In all; the travel would take about an hour and a half, i would leave my house early so i wouldn’t have to run into delays (a common threat to the average MTA commuter) No dress code was necessary.
I had emailed Monica Dimperio, Brand Consultant at Hashtag Lifestyle. She had asked me if I had any experiance in graphic design and if I a portfolio, I replied that I had neither but that I had a few school design I worked on over the years at CityTech. Next I was asked to create a collage with photos from the company’s instagram. Once i did the collage Ms. Dimperio had phoned me a few days later. She gave me a little synopsis about the company and that we would meet up once a week to discuss my task at hand. My responsibilities are to design templates, collages, and logos for the company’s instagram.