I am not sure if other designers go though this but i would start designing and I would see something that will inspire me to redesign something completely different. It is a bit hard when a client (in this case the director) changes their direction because of the same reason. If this case decided to purchase a designed set of templates she left worked well with her vision. I totally understand cause It happens to me.
I did feel letdown cause my designs weren’t being used but It is part of the processes when working in design. Always be prepared for change. I was tasked to implement the company’s color palette into the templates. In this post are a few templates i designed. The photos were taken for Hashtag Lifestyles Instagram.