Retail Beverage Shop Analysis

The Heights Chateau is located on Atlantic Ave., in (Brooklyn Heights) Brooklyn, easily accessible to public transportation. I first contacted Amanda, a pleasant woman who claims the title of Graphic Designer/Sales person. I asked her if I can come by and get some information from her about the business. She said “sure,“ so I traveled straight to her. I wasn’t sure of my directions, so I consulted Google Maps and traveled there in about 25 minutes. The walk through the Downtown Brooklyn area allows me to see how other people live and and their shoping. Without a strong knowledge background in wines it would have bee useless trying to navigate through the well stocked Chateau.

The store is in an Old Style neighborhood having a nostalgic affect. The streets are clean with a moderate pedestrian flow. Inside the store there is a raised round style counter, having supplies, dimly lit and a vantage point enabling a 360° view.

It was hard to believe how the store inventories their wines so maticulously . After all many consumers frequent this establishment looking to satisfy their particular needs. no sense in wasting time when you can go directly to your items.

The store is well stocked from floor to ceiling, mostly with wines from around the world.

. The top sellers are a toss-up between French and Italian brands. The price ranges are from less than $10, to a number I have yet to establish. The owner has been there for over 30 Years and has seen a rise in sales over the years.Amanda couldn’t exactly pinpoint the reasons why their customers drink, for stress, money problems, family issues, outside pleasure, or just enjoyment. One aspect that was clear, it’s an expensive hobby. The French section has the wines categorized down to the appellation and Cote du Rhone is a constant top seller. In Italian wines, the stock is classified differently, and Dolcetto maintains high sales. Having a wine store is a lucrative business that has increased sales over the years. More people are finding wines incorporated in their lives for numerous reasons. It has become more socially accepted over the past years generating revenue and serving multiple purposes. While most people are responsible, social drinkers it is not for everyone. Amanda said “there are a few who visit the store down on their luck, alcoholic types,” but that’s maybe 3or 4 out 1000’s. The store serves many people from the area, who find it convenient and the prices reasonable.