So for my wine retail store project I chose to go to Pinnacle Wine and Liquor ware house located at 114 Ditmas Ave. Previously known as Dynasty Wine and Liquor warehouse, this place is located conveniently right of the F train line at the Ditmas Ave stop, very easy to get to on my way home from school. Upon walking into the store I automatically saw how big it was and how much of a variety they had when it came to wine. The store is divided into isles by red wines from different countries for the most part.

Some of their white wines and how they keep them.

To see their white wine selection, you can walk over to the refrigerated isle or you can also find some on the shelves as well. I noticed that even though all the wines are facing label in the front and the price tag on the shelf, that there are no “shelf talkers” no descriptions on any of the regions or wines that they have.

The Italian wine isle. Top shelves are more expensive and bottle shelves are cheaper.

They had wines varying from France, Italy, Germany, Israel and even Chile.

I spoke to the girl that works there about the various wines they have and how they keep most of them and she said that all of their wine is either kept on the shelves, the fridges or in the basement for extra storage. In my opinion, having the overstock in the basement isn’t a very smart idea because not all wines keep well for long and having too much of those wines and not selling them fast enough can cause them to lose inventory. I also asked her what the most expensive wine that they cary is and she said it is a $210 bottle of a 2014 Cabernet Sauvignon from the Padis Vineyard in Oak Knoll District of Napa Valley.

Most expensive bottle of wine they have.: $210 2014 Cabernet Sauvignon.

To be honest, I wasn’t too impressed. I thought that with the amount of wine that they sell from various countries that they would have a an older vintage bottle from France or Italy, but the best they had was from California. Something that I did find pretty cool was that they had wines that were made out of other fruit like passionfruit from Israel and I’ve tried these before and they were delicious. 

Their selection of the Rose, not too large.

They also have a bunch of Rose on display towards the front but a small variety. Overall this place had a good amount of wine some that I even recognized from class and Was so excited to actually know some of them and be able to have a conversation about wine which up until this class I was completely clueless about. This experience was pretty cool, having some of the knowledge that I have now.