Grand Wine & Liquor
I didn’t really like the outside view of the shop because it doesn’t look like a wine shop. In my honest opinion, It looked like a boring looking grocery store, until you look up to the writing and see the “Grand Wine and Liquor” and the little wine bottles drawing.
But as I entered the store, I can see that the shop was huge, has a lot of space and friendly employees. All the employees greeted me and smiled, which I loved because not a lot of shops actually have employees that nice nowadays. I first took a look around the shop, then I was approached by an employee asking me if I needed any help, I told him I wanted to speak to the owner or someone in charge, he said sure and walked to the back room. A few seconds later a man in a suit stepped out and greeted me and I told him about my analysis and if I could ask him a few questions, he said yes of course. And I went on by asking him, how did this shop happen/open? He said his great grandfather, Jake Battipaglia, opened this shop 75 years ago, and it is still up and running. His great grandfather was an immigrant from Greece, who came to America for a better job and life for him and his family. I also asked him how long did he study wine and why did he, he said he’s been studying wine for all of his life because he grew up with it being the family business and that he has a wine doctorate. Another question I had for him was “if a wine was not selling as you wanted it too, what would you do?”. He said that they would discontinue the wine or mark it down or put it on sale to get all the remaining wines out of the store and then he would never order that wine again.
After he answered my questions, I asked him to just show me around the shop and to show me the wines I had to take pictures of. The shop’s wines were organized by country and within each country, the red and white wines were separated.
Wine # 1 – Shelf Talker
Wine # 2 – Red Wine from Spain
Wine # 3 – Sparkling Wine not from France
Wine # 4 – Red wine from a region I did not know made wine.