I live in Astoria, Queens and I frequently visit Omega Fine Wine and Spirits, so I decided to write about them. The owners are from Greece, so they have a really big selection of Greek wines. It is a small retail wine shop, located in the shopping plaza near Ditmars boulevard subway station. Alex, who works here is an enthusiastic young man, always in a good mood and ready to answer all of the customer’s questions. Also, everyone that works there is so friendly and helpful.The staff is always willing to take a walk around the store with you to recommend something that fits your needs. They make you feel like a friend and this is why I like coming here so often.They have a wonderful selection of really nice wines for any budget and they are always coming up with different deals for loyal customers.
As I said, the store is really small, but they really offer many different choices. They have wine from many different countries.
I asked about their best red wine from Spain and they recommended those 3 choices:
Emilio Moro is the most popular Spanish wine among customers and it costs $25.99.
While I searched for the sparkling wine, one specific area caught my attention-it was marked as SUPER SALE and all the wines were under $5. I picked up one bottle and I saw that it was from Slovenia, which is so close to where I am from, Serbia and I couldn’t believe that Slovenia actually makes wine. The dust on the bottle and super sale tells me that many people don’t know it either.
My further research resulted in finding wines from Bosnia and Herzegovina, which I also didn’t know existed !! I was very excited to find wines from my sister countries.
I only found only one shelf talker, but there were several deals and discounts throughout the store:
I chose to write about particular sparkling wine from Italy because Alex told me it was the most popular in the store. With its low price and great taste, many customers choose this wine over many others
I also stumbled upon very interesting label that caught my attention. It had very interesting picture up from and very little information about wine, I found it very interesting and mysterious.
And, for the end of this assignment I wanted to leave a comment about the store weakness. As I said before, the sore is very popular among customers due to amazing wine selection, low prices and very friendly staff but the only thing that I find as the should improve is- marking the wine countries and making it easier for people to find what are they looking for. For example, I think they should mark the different areas of the store as : Wines of Italy, Wines of France, Wines of Greece etc. I believe that would be very helpful for their business.
I enjoyed this assignment very much.