Author: ALEJANDRA Romero (Page 1 of 5)

Forbes, and Pamela N. Danziger. “Social Media Has Over-Promised, But Under-Delivered For Retailers. Here’s The Fix.” Forbes, Pamela N. Danziger, 23 May 2021, https://www.forbes.com/sites/pamdanziger/2021/05/23/social-media-has-over-promised-but-under-delivered-for-retailers-heres-the-fix/?sh=25b072db1168.

In this article, Pamela N. Danziger reports that, “The gap between retailers’ expectations for social media versus its reality is something I’ve observed in numerous surveys my company has conducted among big retailers and small. For example, in Unity Marketing’s latest “State of Luxury” study, including results from some 200 luxury goods company executives, only 34% rated Instagram “very effective” and this was the most highly rated social media platform. Fewer than 20% rated Facebook “very effective” and more (23%) said it was of “limited effectiveness.” These results were mirrored in a survey just conducted by the small-business networking platform Alignable, which regularly conducts research across its network. With nearly 4,000 small businesses responding, of which 60% were independent retailers, the majority rated both Facebook (53%) and Instagram (50%) advertising only “somewhat effective” in promoting their businesses. Instagram was relatively more effective than Facebook, with 32% rating Instagram “very” or “extremely effective,” compared with 26% of Facebook users. Overall independent retailers that most need effective social media strategies are the least able to make social media work. However, even the biggest companies with the most sophisticated technical resources often find social media doesn’t live up to its hype either.”. Pamela provides a lot of research based on surveys that are taken both on consumers and business owners. Based on those surveys, most people think that social media isn’t doing enough for the businesses as people think. In reality social media isn’t as effective as people think, which leads me to think that social media isn’t worth putting a lot of money and effort into. However, it might be the company not using social media in the correct way. Pamela also states, “Retailers and brands run the risk of turning off, rather than turning on consumers when social engagement becomes too commercial”. When companies use social media just to promote and advertise, it probably won’t do as good because that’s the wrong way to use social media. The “right” way is by trying to engage with them, because that’s what social media was made for and according to the article, people like reacting and interacting.  

“Some writers quote too little perhaps because they don’t want to bother going back to the original text and looking up the author’s exact words, or because they think they can reconstruct the author’s ideas from memory. At the opposite extreme are writers who so overquote that they end up with texts that are short on commentary of their own-maybe because they lack confidence in their ability to comment on the quotations, or because they don’t fully under­stand what they’ve quoted and therefore have trouble explain­ing what the quotations mean” (Page 42). It’s important that you quote the same exact words and that you give an explanation after. Quote something that you understand so you can explain it. 

“Writers who make this mistake think that their job is done when they’ve chosen a quotation and inserted it into their text. They draft an essay, slap in a few quotations, and whammo, they’re done” (Page 43.) You can’t just quote something without an explanation.

“Instead of simply repeating Bordo word for word, the follow-up sentences echo just enough of her language while still moving the discussion in the writer’s own direction. In effect, the framing creates a kind of hybrid mix of Bordo’s words and those of the writer” (Page 49). There should be a balance between your writing and the person you’re quoting.

“And yet, though the particular situation usually dictates when and how much to explain a quotation, we will still offer one piece of advice: when in doubt, go for it. It is better to risk being overly explicit about what you take a quotation to mean than to leave the quotation dangling and your readers in doubt” (Page 49). Sometimes I struggle at explaining because I don’t know when it’s enough. It’s better to give a longer and specific explanation rather than nothing or too little.